Insight on Business

October 2013

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INTRODUCING ASSOCIATED MARKET ADVANTAGE AN ALTERNATIVE TO THE PUBLIC HEALTH INSURANCE EXCHANGES Associated Market Advantage will provide employers with two to 50 employees access to an online portal with customized information and health plans available in their area when making benefit decisions. • Access a variety of plan options. • Plan and budget with our decision-making tools. • Offer voluntary benefits — LTD, STD, life, dental, vision and more — with better coverages than a traditional health insurance market without participation requirements. Self-service convenience with expert support and guidance For Employers • Review and select insurance carriers and plan(s) with the assistance of benefits consultants. • Your service team is an advocate for both employer and employees to resolve enrollment and claim issues. For Employees • Plan decision support tools available for employees. • Optional personal guidance for employees from knowledgeable representatives of Associated Financial Group. For more information, contact us at Info@AssociatedFinancialGroup.com or 800-258-3190. Insurance products are offered by licensed agents of Associated Financial Group, LLC. ("AFG"). • Insurance products offered are NOT deposits or obligations of, insured or guaranteed by Associated Banc-Corp ("AB-C") or any bank or affiliate and are NOT insured by the FDIC or any agency of the United States. • AFG is an affiliate of AB-C. • AB-C and its affiliates do not provide tax, legal or accounting advice. Please consult with your tax, legal or accounting advisors regarding your individual situation. www.AssociatedFinancialGroup.com HR Solutions' products and services do not constitute, and should not be construed as providing legal advice. (9/13) 3348

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