4 | I N S I G H T P U B L I C AT I O N S | P. O . B O X 9 4 4 | A P P L E T O N , W I 5 4 9 12 | ( 9 2 0 ) 8 8 2 - 0 4 9 1 | I N S I G H T O N B U S I N E S S . C O M
DEMOGRAPHICS & ANALYTICS
Who reads Insight?
53%
MALE
47%
FEMALE
GENDER
1%
under 25
9%
65+
31%
45-54
38%
55-64
15%
35-44
6%
25-34
AGE
26%
$150,001-
$300,000
54%
$75,001-
$150,000
6%
$300,000+
14%
under
$75,000
ANNUAL INCOME
59%
Owner/CEO/
President/VP/C-Level
PRIMARY ROLE OF OUR READER
19%
Other
15%
Marketing/Sales
7%
HR/Admin
ANNUAL COMPANY SALES
21% $100-500,000
14% $500,001 - $1M
9% $1M - $2M
14% $2M - $5M
33% More than $5M
9% More than $1B
More than 65% over $1M
NUMBER OF EMPLOYEES
31% 1-10
23% 11-50
10% 51-100
12% 101-499
24% 500+
READERS' WORKPLACE
INSIGHT ON BUSINESS
of readers are involved
in purchasing
decisions for their
company.
On average, each
copy of Insight is read
by
3.3 people.
Readers spend
30-60
minutes reading
Insight.
52%
read it cover to cover.
More than
20%
keep the magazine
for 3 months or
longer.
53% prefer
the print magazine,
12%
prefer digital and
35% read both.
87%
(Demographics and analytics based on Insight's 2015 readership survey)
