Insight on Business

February 2016

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Wisconsin Spice crushes the market for mustard B ig things oen sprout from the smallest of opportunities. e humble mustard seed measures between one and two millimeters in diameter. But its small stature belies the punch packed within. e ability of mustard to grow from the smallest of seeds to the largest of garden plants earned it a place as the subject of a parable by Jesus in the New Testament of the Christian Bible. e power — and taste — of the chemical compounds within the tiny seeds has made mustard one of the most popular spices and food ingredients in human history. Use of mustard as a condiment dates back at least to the ancient Romans, who spread it around the Mediterranean. Its uses have been growing ever since. stuff BY SEAN P. JOHNSON P H O T O G R A P H S B Y S H A N E V A N B O X T E L , I M A G E S T U D I O S

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