Insight on Business

November 2015

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N o v e m b e r 2 0 15 • I NSIGH T | 21 Z ack Pawlosky looks forward to the day he can meet with his IT staff in person. e founder of Oshkosh-based Candeo Creative, Pawlosky has seen his business grow from a college brainstorm in 2012 to a thriving interactive marketing company with a team of nearly 20. As the company and the services it offers have grown, so has the need for professionals who can create the code and manage the network that make the digital assets of modern marketing work. He can find the talent. It's just that he can't oen find the professionals he needs — or convince them to relocate — here in Northeast Wisconsin. "We have some really talented IT folks who work for us," Pawlosky says. "But there are some of them I've never met face- to-face because they work for us remotely." Undaunted, the IT recruiting experience motivated Pawlosky n e w n e t w o r k r e b o o t s t h e r e g i o n i n t o a n I T h o t s p o t Michelle Schuler is among the IT pros leading the charge to fill a dire shortage of technology talent in the New North. By Sean P. Johnson Photographs by Shane Van Boxtel, Image St udios

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