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w w w . i n s i g h t o n b u s i n e s s . c o m S e p t e m b e r 2 0 15 • I NSIGH T | 43 When lavender is used in cooking, it brings out other spices and flavors that are added to the dish, Imig says. e shop even has a café where customers can purchase ice cream, pastries and chocolates infused with lavender, while enjoying the scenery and atmosphere of the farm. Anderson's simple but unique idea of growing lavender brings a new type of product to the state's soil. Another attribute that has customers coming back is the fact that everything is grown locally. "I have not encountered another farm like ours in Wisconsin because not a lot of people think to plant lavender in this type of climate," Anderson says. She also says that the clean and pure product they sell allows customers to buy their products with confidence. Fragrant Isle has 13 employees, most of whom reside on the island. In July, the farm hosted its first Lavender Festival. Hundreds of visitors flocked to the island to get up close with the lavender and learn how to cook with it as well as how to grow their own. Visitors even had the chance to sample foods including ice cream and chocolates, all infused with lavender. When the cold wrath of Mother Nature hits Wisconsin, it does not stop the leadership team of Fragrant Isle. In the winter months, the online store stays open for customers to buy products, and Part of succeeding in business is knowing how and where to streamline. Wisconsin Public Service can help with the Energy Analysis tool. Examine your business's current energy use, and pinpoint crucial savings to your bottom line. To start your Energy Analysis and get personalized cost-saving recommendations, go to wisconsinpublicservice.com. It's Worth e Energy ® ! Connect with us on Twitter: @WPSforBiz The STreamliner Streamlines her business to save energy and money. Anderson says winter is the best time to plan for the next season. "e business is technically seasonal, since we run April through September," Anderson says. "We take advantage of the winter months to prepare for the next season and to plan our strategies and different events." e store at Fragrant Isle offers more than just lavender bundles for customers to buy. More than 120 products are offered with Fragrant Isle's logo on them. e company prides itself on carrying all- natural products infused with the lavender grown on the farm, like soap, lotions and even food. Employees say customers are most curious about what food can be prepared with lavender. "e best part of my job is seeing the look on people's faces when I tell them they can actually cook with lavender," says Julie Imig, marketing director for Fragrant Isle. "Lavender is a lot more than just a fragrance and people do not realize what it can do for certain foods." A T A G L A N C E Fragrant Isle Lavender Farm 1350 Airport Rd. Washington Island, WI 54246 fragrantisle.com The store at Fragrant Isle carries more than 120 products that use lavender grown on the farm.