Issue link: http://www.insightdigital.biz/i/563465
S e p t e m b e r 2 0 15 • I NSIGH T | 23 I deas flow freely at C3 Corp. At times, they come out of thin air — literally. For founder and CEO Joe Van De Hey, a machine is more than metal and electronics and moving parts. He sees possibilities that can solve problems, such as the need to save money by not shipping air trapped in large-volume items. Case in point; C3's patented compression machine, the CWU2000, flattens foam mattresses down to the size of a golf bag. at means more mattresses and less air on each truck, a big savings for the client. "It's what we do, is problem-solve," Van De Hey says. Creative juices flow on the manufacturing floor at C3 IDEA T M By Nikki Kallio Photographs by Shane Van Boxtel, Image St udios