Issue link: http://www.insightdigital.biz/i/201303
every county in the state. "There is an absolute following," Pappin says. In just one year, Arty's soared to 4,000 "Likes" on Facebook. "There is a true opportunity to produce true artisan cocktails that have a flavor people want. I think we have hit a niche." Looking ahead Arty's, which is already outgrowing its current location, has an approved option to build on six acres in the Clintonville Industrial Park, Pappin says. And they're working to get Arty's offered at both Lambeau Field and Miller Park. "We're prepared to expand," says Pappin, adding that Arty's also hopes to take the brand beyond Wisconsin's borders. Dave Thiel, executive director of Waupaca County Economic Development, an early supporter of On the web a c l o s e r l oo k www.drinkartys.com Who's Arty? Arty's, would be happy to see that happen. "Arty's is the perfect example of economic development in rural communities and how most of the growth comes from within," he says. "The county and city were able to assist Arty's with their two most recent expansions via the Community Development Block Grant Revolving Loan Fund program. "Their unique product has the ability to shine a spotlight on both the city of Clintonville and Waupaca County. If their brand goes national, there could be additional opportunities to partner on that recognition." In addition to making one heck of a tasty drink, Pappin remains proud that he and his nephew were willing to So just who is the enigmatic Arty that the company is named for? Timothy Pappin says that in planning their company, they tossed around various names for their company and its drink. Since many companies use their owners' names, Pappin tried variations and finally combined the "T" of his first name and with the "R" of his co-owner nephew's first name, and "RT" became "Arty." Pappin then added, "It's not a party without Arty's," and they loved the name and tagline. The two also liked how the name Arty could suggest the persona of a bartender who makes great Old Fashioneds. take the leap. "True entrepreneurs take risks," he says. "I was very confident with my projections. I knew exactly what I was trying to achieve," Pappin says. "I'm absolutely proud of what we've done." A project like this could cost less when you build with our Merit Shop contractors "Merit Shop is a way of doing business in which companies reward employees based on performance and encourage them to reach their highest level of achievement, and in which contracts are awarded based on safety, quality and value, regardless of labor affiliation." The advantage that merit shop contractors bring to your next project is versatility. Our members find the best subcontractor, at the best price for the job, without being restricted by trade agreements. ABC of Wisconsin members are innovative, efficient and are always looking out for your interests first. Give us a call and we will put you in touch with our members. You will find that it pays! Wisconsin Chapter Associated Builders and Contractors of Wisconsin, Inc. 5330 Wall Street, Madison, Wisconsin 53718 Phone: 608-244-5883 Fax: 608-244-2401 Email: info@abcwi.org Website: www.abcwi.org w w w. i n s i g h t o n b u s i n e s s . c o m N o v e m b e r 2 013 • Insight | 43