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If it's a unit still under construction, Cypress works with the condo buyers on picking the finishes they want, such as stainless steel appliances, hardwood floors and granite countertops. As for the typical buyer, Drusch says it could be an individual or couple over age 55 looking to downsize or a busy professional who doesn't want to worry about maintenance work. For young professionals, picking a condo or apartment over a home may be simple economics, Moegenburg says. "They might not have a lot of faith in the housing market or with tighter lending practices, it's now more difficult to buy a home and they may not have the money for a down payment or to get the home with the amenities they want," he says. That demand means developers are focused more on multi-family developments. "You just don't want to put up a complex out on a piece of property you have out in Greenville because you want something to go on it. There is a demand out there. The key is to study the market and make sure you are putting up a project with a demand built in," Moegenburg says. For example, as more employers move workers to downtown Green Bay, the city has seen a jump in the number of developers looking at downtown housing projects. They know employees will be looking for somewhere to live and more people than ever are interested in a development's walkability or how close it is to stores, employers and entertainment. "A lot of communities are trying to distinguish themselves by not only offering spaces with great finishes, but also amenities like a clubhouse or some other area that fosters community," Moegenburg says. "Walkability is a big one and some projects even tout that in their marketing. You can live here and walk to get coffee, go to church, shop and more." The housing market also has more players than before as developers who previously focused just on retail and restaurant space realize that area isn't growing as quickly as housing. "There's a lot of new housing products out there now and a lot of variety for people to Projects near you T here are several multi-family projects moving through the approval process or under construction in the region: Oshkosh River Development LLC partners Andy Dumke and Cal Schultz are looking to add 80 riverfront apartments in downtown Oshkosh next to The Rivers, a senior living facility. The proposed $5.2 million project, which is going through city and financing approvals, would include 80 units targeted at young professionals. There are several proposals on the table for housing in downtown Green Bay, from affordable housing projects to ones offering more upscale units. A $10 million, 84-unit apartment building planned for the corner of Main and North Washington streets along the Fox River is the one closest to breaking ground. Just last month, developer T. Wall Enterprises of Middleton was able to secure the final pieces of its financing puzzle. In Appleton, construction crews are working on RiverHeath, a 36-unit apartment complex along the Fox River in the shadows of the College Avenue Bridge. Tenants could begin moving in next summer. choose from," Moegenburg says. "Just like Darwin said, it's the survival of the fittest and developers with a certain level of sophistication will succeed in the housing market." LangLade HospitaL replacement critical Access hospital; Antigo, wi We didn't just replace a hospital; we helped inspire A revolution in the patient experience. BreAk the mold and start thinking about your scan to learn more about innovations at langlade hospital. facility in terms of whAt it could Be... not just what it's expected to be. miron is the official provider of construction services for the Green Bay packers and lambeau Field. An equal opportunity, affirmative action employer. w w w. i n s i g h t o n b u s i n e s s . c o m miron-construction.com N o v e m b e r 2 013 • Insight | 37