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RUDER WARE O N J U LY 1 2 , 1 9 2 0 , G E O R G E R U D E R R E G I S T E R E D his name in the Marathon County Attorneys' Roll Book and began charting the course for a firm that continues to prosper to this day … Ruder Ware. The early years of the law firm coincided with the historical period known as the "New Era." Businesses expanded and merged at an unprecedented rate and Mr. Ruder became a well-versed, well-respected business attorney. When the country entered the Great Depression in 1929, Mr. Ruder responded by familiarizing himself with laws relating to insolvency and bankruptcy. This enabled him to provide clients with the sound legal advice needed to survive the harsh economic years of the Great Depression. In the legal profession, as in everything else, growth depends upon innovation and adaptability in response to changing circumstances. Early on, Mr. Ruder realized that to be successful, one had to be ever-responsive to client needs. Future generations of Ruder Ware attorneys have followed his lead, counseling clients through economic booms and helping them weather periods of economic downturn. Our focus has never wavered from providing our clients with the services they need, when they need them. We continue to be guided by two important principles embraced by our founder: first, provide creative and valuable legal service to our business clients; second, be active in our communities and provide outstanding leadership to projects and programs that benefit the common good. According to current president, Stew Etten, "the thing that makes Ruder Ware different from other law firms is the collaborative manner in which our attorneys practice." We are well-positioned to offer clients a full roster of legal services because of the depth and breadth of our attorney and paralegal team. We don't believe in the "my client" philosophy; we think of clients as clients of the firm. Arguably, that's been central to the firm's continued success. Civically, we continue to be inspired by our founder's philosophy, "the community allowed me to earn a living and I owe a debt of gratitude to the community." Giving back is ingrained within the firm's culture. We encourage all of our employees to make the communities in which we live and serve even better by getting involved. In today's complex business world, legal issues affect almost every business decision. Ruder Ware is a reliable single source of valuable legal expertise that helps business owners, managers and individuals maximize and protect their corporate and personal financial assets. We service clients from three locations in Eau Claire, Green Bay and Wausau. INFORMATION WAUSAU | EAU CLAIRE | GREEN BAY (800) 447-8050 RUDERWARE.COM STEWART L. ETTEN, PRESIDENT OUR PRESIDENTS SINCE 1972: G. Lane Ware, Mark Bradley, Stew Etten, and Lon Roberts 3 | I N S I G H T O N B U S I N E S S . C O M