Insight on Business

April 2013

Issue link:

Contents of this Issue


Page 31 of 60

>���>> ���>> ���When my daughter was 3 she was prescribed glasses but refused to wear them because ���Princesses don���t wear glasses!������ Ellsworth created a story about an active, brave and curious young girl who saves the day ��� wearing glasses. The business model came into focus from that moment forward. Today her offerings tout an alternative to commercial eyeglasses options, and can be customized to match a child���s hair coloring and name. The eyewear is packaged in an organza cinch bag and includes a book Ellsworth wrote about a princess who ���gets to��� wear glasses. Other offerings include a dress-up kit complete with a crown and sparkly cape. Ellsworth went to law school, but after taking a class at the Fox Valley Technical College���s Venture Center she became enthralled with the idea of solving her daughter���s vision challenges. The fabrication lab helped her create her first prototype of the frames. But would her idea sell? ���Kristen���s challenge was to capitalize on marketing her great concept by getting distribution,��� says her mentor Jon Wright, who helped Ellsworth focus on key distribution for a revenue stream. Ellsworth founded Peeps about 18 months ago. The company took first place in the business services category for the 2010 Wisconsin Governor���s Business Plan Contest. Basiliere Pharmaceutical > 2 steps forward, 1 step ��� he critical global shortage of injectable vaccines has brought two brothers together to create a solution. Richard and James Basiliere were raised in Oshkosh, where their dad was a physician. While they���ve always gotten along wonderfully, the two have never worked together until now. Younger brother Richard is a forensic auditor for the state of Wisconsin who investigates whether health care w w w. i n s i g h t o n b u s i n e s s . c o m Tom Vandenboogart, center, has received guidance on his fledgling business, Heartfelt Celebrations, from Randy Lawton and Jon Wright. Vandenboogart says the two ���helped me focus on go-to-market strategies and customer alignment through networking and connections.��� providers and pharmaceutical companies are in compliance with state and federal regulations. James has been in the pharmaceutical industry for more than two decades, and is general manager at a renewable energy technology company in Minnesota. Together, the two are creating Basiliere Medical Laboratories ��� a high-quality, costcompetitive player in the parenterals (injectables) market ��� through the Fast Forward initiative. ���As part of the model, we are most excited to partner with the university system to prepare students for positions in the pharmaceutical marketplace by allowing them to experience disciplines such as marketing, quality assurance, quality control, regulatory and operations within the company,��� explains James Basiliere. ���We hope to bring over 60 to 70 jobs to the region once we are at full capacity. We will run lean to maximize our impact, and hope to generate $90 million in net income in year seven, while contributing more than $3 million in state and federal taxes.��� Basiliere says three Fast Forward mentors, Lawton, Riopelle and Yurjevich, were instrumental in enhancing the business plan and preparing the brothers to eventually garner support from investors. Basiliere will manufacture the pharmaceutical generics and branded sterile injectables, and then package, label and distribute them to a global market that desperately needs these. As for location, the Basilieres are looking at leasing options in either Winnebago County or in Madison. ���It would be great to relocate back to the Fox Valley, and live and work in the area where we grew up,��� says James. A p r i l 2 013 ��� Insight | 27

Articles in this issue

Archives of this issue

view archives of Insight on Business - April 2013