Issue link: http://www.insightdigital.biz/i/107253
on the web Balance Studios www.balancestudios.com how to execute it. But the Green Bay native had previously worked with the Lutzes on other projects at other companies, so she called Tina with the idea. In less than a year, Meetz says the idea came to fruition, with an app that literally makes product information "come to life" in real time. "Everything is triggered off an image target," says Meetz. "It's interactive; unlike traditional printed materials, you can go live and interact with it from the app." Since the app's launch in late 2012, the Farm Rich team has been "blown away," according to Meetz. "It changes the game for our brand," she says. "We have very formidable competitors; we're just a small little brand. For us to be able to go in front of a buyer and present with this technology … we are leapfrogging" the competition. In addition to working with corporate clients, Balance has developed a niche of sorts, working with museums nationwide, including a 3D animated avatar for the Pullman Porter exhibit at The National Railroad Museum in Green Bay. They are also working on one of the first AR museum exhibits for the Wisconsin Veterans Museum in Madison. From its AR projects and television animation (several children's shows are in development and marketing stage) to other interactive media, Balance Studios has managed to find an ideal balance in its offerings. "The number of hats we wear in a day is astronomical," says Darren. "But we can't stay stagnant." A closer look Augmented reality for kids One of Balance Studios' divisions, Wonderwerkz Publishing, has debuted its first augmented reality book for children, "Rocks in my Socks." Based on characters from its Believe Animation "Dinosaurus Exploreus" animated series, "Rocks in my Socks" is the story of Gracie, a pint-sized pink triceratops who learns about acceptance through some unexpected visitors that show up in her favorite pink-and-whitestriped socks. The full-color picture book (sold with a coloring book and fuzzy pinkand-white sock) has an accompanying free app that allows readers to engage in augmented reality games and activities – placing the child, ultimately, in a 3D interactive world. For more information visit: www. rocksinmysocksbook.com. Inspired by Innovation We are committed to taking a unique approach to guiding you through your legal issues. OSHKOSH | BROOKFIELD | GREEN BAY | MADISON | MILWAUKEE | SHEBOYGAN www.dkattorneys.com w w w. i n s i g h t o n b u s i n e s s . c o m F e b r u a r y 2 013 • Insight | 49