here was a time, not long ago, when few people outside of
the Midwest knew what a bratwurst was. Sure, there were
sausages. There were wieners and franks and hot dogs – but
brats? They were an ethnic food, found mostly in places
In the mid-1980s, Johnsonville Sausage, then a
like Wisconsin.
$25 million company, sent Bill Morgan to the Southeastern United
States with a mission: Build the market for brats.
In his mid20s, Morgan was responsible for moving brats onto store shelves
at Winn Dixie and Publix throughout Florida and the Southeast.
Johns
rgan
onville P
ll Mo s
resident Bi ines
leads
the family-owned bus
as it s
scene
izzles on the global
By
Ma
rg
are
t Le
Brun
|
20 | Insight • D e c e m b e r 2 012
t
Box
Van
Photographs by Shane
el,
Im
e
ag
St
i
ud
os
