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F e b r u a r y 2 0 1 8 w w w . i n s i g h t o n b u s i n e s s . c o m
P H O T O G R A P H S C O U R T E S Y O F S I M P LY S N A C K I N ' MADE IN THE NEW NORTH
Nourishing
noshes
W H E N S U E K R A M L I C H ' S K I D S P A R T I C I P AT E D I N
sports, she knew they needed quality, nutritious snacks to keep them fueled, but
what she found on store shelves was products filled with additives and sugar.
"ere was just such a lack of really great snacks that supported working
out," Kramlich says.
Wanting to create a snack free of junk, Kramlich turned to her family's
business, Silver Creek Specialty Meats, for inspiration. She launched Simply
Snackin' with the idea that food should nourish, even if it's just a snack.
e result is a line of 10 dietitian-endorsed, lean, protein-based snacks
with varieties that include chicken, venison and grass-fed beef, many studded
with dried fruit or savory add-ins such as salsa or Romano cheese. Each is
gluten-free and contains fewer than 3 grams of sugar.
e Oshkosh company sells direct to some professional and semi-
professional sports teams, and the snacks have garnered praise from
magazines including Runner's World and Men's Fitness.
Available online and at Woodman's Markets, Festival Foods and in
specialty markets and co-ops, the line continues to grow in popularity,
Kramlich says. "We can't keep them stocked."
— Jessica iel
