Insight on Business

November 2012

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in a specially designed machine that separates the components – glass, powder and endcaps – and carefully filters gasses through carbon filters. All components are then sent off for appropriate disposal. Lamp Recyclers President Dick regulations tighten," says Coffey. "There are still too many items going into the landfill that shouldn't. STEP Industries, a not-for- "It will only get tougher, as " Coffey has led the company since 1994, and helped move the organization toward collecting computers and other e-waste, as well. "We had trucks going to a lot of large businesses anyway, and their environmental staffs wanted to outsource the work to an organization that would manage it properly so they wouldn't be held liable down the road. Coffey says Lamp Recyclers " registered as a collector of household electronics with E-Cycle Wisconsin when the program began, but that its residential work is primarily a public service. About 99 percent of its recycling work is with businesses. What about the future of electronics recycling? profit organization in Neenah that provides transitional employment and skill-building for men and women recovering from alcohol and other drug addiction, entered the e-cycling market two years ago. How has their business changed? "We've diversified because there was a real need, Giese, the organization's president. " says Michelle Devine "We initially only accepted computer equipment, but now we take televisions, VCRs, DVD players and fax machines." STEP Industries is also a registered more than 47,000 pounds of e-waste in its first year, and has already taken in " adds Devine Giese. It collected ON THE WEB See the complete list of e-cycling companies by county at dnr.wi.gov and search E-Cycle Wisconsin. » E-Cycle Wisconsin: http://dnr.wi.gov/topic/ Ecycle/wisconsin.html » IronHorse Recycling: www.ironhorserecycling.com » Norsec Computer Recyclers LLC: www.norseccr.com » Lamp Recyclers, Inc.: www.lamprecyclers.com » STEP Industries: www.stepindustries.com collector through E-Cycle Wisconsin. "There are not a lot of places in Neenah to go, and it helps people find us easier, more than 51,000 pounds of residential and school e-waste this year. Business e-waste this year is projected at more than 35,000 pounds, about three times more than in 2011. Currently more than 400 Wisconsin businesses and organizations are registered with E-Cycle Wisconsin as residential collectors. Just over one- quarter of them are located in the 18 counties of the New North region. See your office before you build your office. Rendered Image CREATING GREAT WORKSPACES 920-739-6202 www.nordon.com Actual Installation www.insightonbusiness .com November 2012 • INSIGHT | 45

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