Issue link: http://www.insightdigital.biz/i/90974
product base. From that original TV-within-the-mirror concept came waterproof TVs perfect for the shower or built in the wall behind the kitchen sink, lighted mirrors and its latest product offering, outdoor TVs. Along the way, Séura has won multiple new product awards from the electronic system industry trade organization CEDIA, including its recent best new product award for its line of Storm outdoor TVs. And like other manufacturers, Séura is expanding its think again. The Green Bay Packers have installed several Séura TVs as part of the latest expansion project. "The technology inside these TVs is incredible, If you don't think they can't handle Wisconsin winters, that they are engineered to protect against harsh outdoor conditions such as rain, snow, wind, insects and dust. With the contaminants completely sealed out, Tim says they are unable to obstruct the television's electronics. " says Tim, adding "Hotels are always looking to differentiate themselves. They talk about different thread- count or mattresses, but that's not as easily discernible as a TV-within-a-mirror." new markets. We really listen to customers and what they want, gap between design and technology." temperatures from -30 to 140 degrees. investing more in their outdoor space. "People see their yards as an extension of their homes. They're investing in nicer patios, outdoor kitchens, fireplaces and if you're spending that much time outside, you may want your TV out there too, "We continue to broaden the product and expand into " Tim says. "There's a whole vision here that bridges the The outdoor TV feeds into the latest trend of people like the southern United States where people can spend almost the entire year enjoying their outdoor living spaces without a parka, Gretchen says. Another popular model is Séura's Hydra waterproof They are also humidity-proof, which is essential in places " says Gretchen, adding the TVs can withstand televisions. They can be added to showers as well as built right into the wall behind the kitchen sink. Again, Gretchen says the idea is to put televisions where people can get the most use from them. "If you're busy, you can catch up on the news, sports or weather while in the shower or while you're working – Tim Gilbertson, Séura The idea behind Séura is to put televisions where people can get the most use from them, says Gretchen Gilbertson. 28 | INSIGHT • November 2012 www.insightonbusiness .com