Manufacturing First

w w w.in s i g h t o n m f g . c o m September 2017 • /INSIGHT ON MANUFACTURING | 33 M1st 9 Many manufacturers have an internal debate every budgeting cycle about marketing spending, and the discussion isn't very objective. Marketing and sales want to spend money to drive new business growth, management wants to understand the expected return for the investment, and they find themselves at an impasse because of the difficulty of connecting traditional marketing spending to specific results. Inbound marketing offers an opportunity for industrial manufacturers to change this conversation by using the power of the web and marketing automation technology to more definitively connect marketing activity (and spending!) to specific new business results. This presentation will explore the ways management can evaluate, accept and embrace inbound marketing as an accountable investment in assets that produce results. SPONSORED BY MAKING THE ROI CASE: INBOUND MARKETING FOR INDUSTRIAL MANUFACTURERS | GREG LINNEMANSTONS We know we need to be formally developing our people (they want it and we need it!), but day-to-day pressures and partial implementation of "pop" approaches keep us from anything meaningful. Development is a big deal; we want to use the full and improving capabilities of our talent. It's necessary for us to be competitive two years from now. But how do we do it? What do we do? The common sense stuff I'm trying right now clearly is inadequate. The leadership development process really isn't that hard…but there are two elements we typically don't know about that will make it very doable. We'll provide information about those two elements to you, as well as a practical process to follow. In addition, we'll take a practical crack at providing you a way to determine the most important behaviors of your culture, the ones that make you successful. When you know them…and every one else knows them, including new recruits, your organization can sing. The session will feature a panel discussion with four college leaders in workforce development. Each presenter will focus on successful employer engaged initiatives that are helping to fill critical gaps in manufacturing skills and high demand occupations. DAY T WO FEATURE : OCTOBER 26, 2017 7:00AM - 4:00PM OCTOBER 20 11:45PM LUNCH AND LEARN SESSIONS 3:00PM BUSINESS AFTER HOURS | Sponsored by Northwind IP Law SPONSORED BY PREVIEW PAGE 8 SPONSORED BY SUCCESS STORIES IN WORKFORCE DEVELOPMENT - A FOCUS ON TECHNICAL COLLEGE/EMPLOYER PARTNERSHIPS AND ENGAGEMENT ( A PANEL) | DEAN STEWART, DALE WALKER, PETER TILLMAN, JO ANN HALL THE PROCESS OF LEADERSHIP DEVELOPMENT | PHIL HAUCK B2B inbound marketing agency WEIDERTGROUP Sponsored by Northwind IP Law & Bayland Buildings Inc.

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