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the first year. Wagner also established a strong distributor in England that has yielded $400,000 in sales and is projected to bring in $800,000 this year. Based on ExporTech research, the company is planning to expand to secondary markets that include Australia, Norway and Germany. Another Wisconsin ExporTech company with 50 employees, Spee-Dee Packaging Machinery of Sturtevant, had been primarily exporting to Canada. The company learned its greatest market opportunities were in the United Kingdom and India. Using the resources available through ExporTech, it quickly identified a qualified distributor in both countries and won a $100,000 sale in the United Kingdom; additionally, the company sold 10 machines valued at $175,000 each to India. With the new knowledge, this small manufacturer was better able to manage their Canadian distributor and increased sales by $277,000. ExporTech connects small manufacturers to the U.S. costs, tariffs, and the movement of information, money and goods. FedEx provides each ExporTech graduate with a U.S. Commercial Service Gold Key Matching Service package to find agents, dealers, distributors or customers at foreign posts in target countries. ExporTech partners get manufacturers' questions answered and provide a resource network to move forward with a successful export strategy. Companies of all sizes can focus on exporting by starting with a commitment from management to: » Define your best markets » Understand distribution » Establish customers » Mitigate risks » Secure financing, shipping and logistics. » Remain focused on the ROI to develop a customized Department of Commerce Commercial Service and all their foreign posts who can provide local due diligence on agents, distributors and customers. ExporTech is also supported by the Wisconsin Economic Development Corporation (WEDC), which provides needed resources to train staff, help improve websites for international use and defray costs of trade missions. FedEx offers solid resources in predicting landed numbers would look like if 30 percent or even 50 percent of sales were generated from outside the U.S. will quickly see the value of exporting. Understanding your company' Manufacturing leaders who visualize what profitability value through the eyes of foreign customers and listening to their needs builds a global competitive edge for your company, which adds value and ensures future growth. F s market Thank You for making us the Top SBA Lender Federal Fiscal Year 2011 First National Bank – Fox Valley is recognized as the Top SBA Lender in Wisconsin (among similarly sized banks) Whether you're starting a new venture or growing an existing business, you deserve customized solutions from �inancial professionals that can Eric Ness assisting many small to medium sized businesses throughout the Fox Valley by providing flexible borrowing terms and conditions through Small Business Administration Loans. "I want to congratulate First National Bank-Fox Valley for their exceptional year of providing financing to Small Business. They have been able to provide the capital for businesses to start, grow and provide jobs." District Director for the US Small Business Administration Wisconsin District provide you with the results your business needs. Contact First National Bank – Fox Valley www.insightonmfg.com September 2012 • INSIGHT on Manufacturing | 33 export strategy to sell your products into one or two key new markets this year.