Issue link: http://www.insightdigital.biz/i/74682
your title tags, meta-descriptions and headings of every product and service page. However, gaining visibility on the search engines involves more than just keywords. Site architecture and content are critical in achieving strong results. In addition, offsite optimization aimed at building your online credibility over time is also an important factor. SNC worked with the search engine marketing team attention and fresh content. Tracking results is a key driver for continual improvement. SNC was not tracking results on its former website. However, the new site has Google Analytics installed, which allows SNC to make intelligent decisions regarding site updates. "Once a month, a more in-depth report is prepared to A successful website will never be finished. It needs provide specific details that we will use to better manage site content and fine-tune the information we provide to potential customers, " says Vette. 4. Measure and manage your online activity constantly. at Top Floor to perform an initial optimization of the company's website. In addition, Vette indicated that "an ongoing search engine optimization program is something that we will consider in the future. " on website traffic sources, keywords, conversion actions, and more. A monthly or quarterly review is strongly recommended. When measuring results, look beyond the quantity of traffic and focus on the quality of visits and conversions (contacts, leads, sales, etc.). Plus, don't forget to update your content regularly, Google Analytics provides detailed reports focusing later this year, so we plan to update our site with related publicity, downloadable product support materials, etc.," says Vette. "In today's business world, your website is oſten viewed as the equivalent of a 'brick-and-mortar storefront, continually updating your site as part of overall marketing and sales efforts." Shane Fell, vice president of Business Development, Top ' so it's imperative to keep up appearances by Floor Technologies, has more than 15 years of marketing experience and has helped a variety of businesses successfully plan their online marketing initiatives – advising them in areas such as web design, content development, search engine marketing and more. F Proud to be a Top SBA Lender Federal Fiscal Year 2011 First National Bank – Fox Valley is recognized as the Top SBA Lender in Wisconsin (among similarly sized banks) assisting many small to medium sized businesses throughout the Fox Valley by providing flexible borrowing terms and conditions through Small Business Administration Loans. "I want to congratulate First National Bank-Fox Valley for their exceptional year of providing financing to Small Business. They have been able to provide the capital for businesses to start, grow and provide jobs." Eric Ness District Director for the US Small Business Administration Wisconsin District www.insightonmfg.com July 2012 • INSIGHT on Manufacturing | 23 such as new product launches, events, awards, blog postings and more. "SNC will be introducing a new type of transformer