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P H O T O G R A P H S C O U R T E S Y Y E T I C O O L E R S MADE IN THE NEW NORTH
One cool
customer
IN THE NEW NORTH, OUR ABILITY TO WITHSTAND
frigid temperatures is a point of pride. It's only fitting, then, that Yeti would
look to the region's Dutchland Plastics to manufacture its high-end coolers.
Borne of frustration with underperforming coolers, Texas brothers
and outdoorsmen Roy and Ryan Seiders set out to build a superior
product. e result was Yeti Coolers. ey boast an ability to keep ice
frozen for 48 hours, and, yes, they're bear proof.
Yeti's search for an American manufacturer led to the Oostburg-
headquartered company. Recognized as one of North America's top-
five rotational molders, Dutchland's excellent reputation made it an
obvious choice.
According to Eric Brill, Dutchland's vice president of sales, the company's
success is easy to explain. "Dutchland is great because of its people," he says.
In addition to coolers, Yeti makes drinkware, and the company sells
through outlets like Dick's Sporting Goods, Cabela's and REI.
With an IPO expected later this year and sales that jumped from $89.9
million in 2013 to nearly $469 million in 2015, Yeti has clearly found its
niche. at success is great news for Dutchland as well. How cool is that?
— Jessica iel
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