Issue link: http://www.insightdigital.biz/i/733803
In a constant battle to recruit and retain the best employees, manufacturers need to start shifting their focus to attracting the next generation. This session will provide insight into how manufacturing can engage and challenge the newest generation of employees in the workplace. Participants will leave with practical recommendations and strategies to adapt to the reality of a shrinking labor pool and a notable shift in the expectations of employees entering the market today. The good news? Today's manufacturing industry is already aligned with many of the values and goals of this generation. Learn how to tap this pipeline of younger workers and show them it's no longer their parents' manufacturing environment. SPONSORED BY HOW MANUFACTURING APPEALS TO THE NEXT GENERATION THOMAS SCHULTZ We will explore the important steps a company should take to drive profitable growth. Overall growth options will be explained. We will discuss the need to understand core competencies and to define market attractiveness and what it takes to win in that market. The critical role of vision, leadership and getting the right people engaged will be discussed. Lastly the role of measures, metrics and recognition will be explored. This session will start with a brief overview of why and how inbound marketing works for B2B manufacturing businesses, especially those selling highly considered capital goods, custom design/manufacturing, or specialized and mission critical services or software. The balance of the presentation will then focus on snapshots of what's working well for leading practitioners, looking at actual strategies, tactics, and results. The session will conclude with simple advice on how a business could begin putting inbound to work for them. DAY T WO FEATURE : OCTOBER 20, 2016 7:00AM - 4:00PM OCTOBER 20 12:00PM LUNCH AND LEARN SESSIONS 3:00PM BUSINESS AFTER HOURS | Sponsored by Northwind IP Law SPONSORED BY PREVIEW PAGE 8 SPONSORED BY ACCELERATING MANUFACTURING GROWTH WITH INBOUND MARKETING GREG LINNEMANSTONS DRIVING PROFITABLE GROWTH GEORGE BUREAU B2B inbound marketing agency WEIDERTGROUP SPEAKER SHOWCASE NEW PRODUCT SHOWCASE 2:30PM 1:30PM Excelion Partners JAN ALLMAN, Marinette Marine