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A p r i l 2 0 1 6
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Money will never literally grow on trees, but Mark Scheffler believes the
economy would be better off if it grew a lot more like trees do: locally, and naturally.
e Appleton Group founder, principal
and chief compliance officer was on a
part-time sabbatical last year, filming a
documentary on how nature can teach
us about growth and prosperity. Filming
beach, prairie and forest scenes as well as
conversations with people in Door County,
Menominee County, in the Fox Valley and
throughout the state, he formulated an idea
for what would become Wisconsin Select.
"As I was working on the documentary
one of the things that kept coming up again
was that especially in agriculture, almost all
the growth you see is fed by local resources,"
Scheffler says. "It dawned on me that nature
can be the best teacher for helping us figure
By Margaret LeBrun
Photographs & photo
illustrations by Shane Van
Boxtel, Image Studios
The Appleton Group
launches option
to keep more 'green'
in the state
h
o
m
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