Enterprising NONPROFITS

TUESDAY, MAY 17 Everywhere you turn within the social impact sector it seems that people are talking about storytelling. And for good reason. Effective organization stories create action. But we're now entering a phase of storytelling overload. This session will share new research into what the future of storytelling for social impact organizations will look like—think virtual reality, among other megatrends! We are headed into an entirely new stratosphere of the storytelling wars that will arguably change society—and certainly how nonprofits communicate their missions in an emotional way. Are you ready for the future? John D. Trybus, APR leads and manages the Center for Social Impact Communication (CSIC) at Georgetown University, an industry-leading research and action center dedicated to increasing social impact through the power of communicators. John's social impact experience spans organizations, industries and sectors. Prior to CSIC, he served as the communications strategy lead at the British Embassy in Washington, D.C., communicating about the special relationship between the United Kingdom. As a member of the social innovation practice at Waggener Edstrom Worldwide, he advised clients like Tiffany & Co., L'Oreal Paris, Coca- Cola, Safeway, Microsof t, Amgen Foundation, Women for Women International, PATH and CARE on corporate social responsibility strategy design, cause marketing and shared value partnerships, social impact branding, thought leadership and executive platform development. He also helped lead the practice's new business and thought leadership pursuits, launching the highly regarded Digital Persuasion research study among other efforts. He was named to PRNews' 15-to-Watch list in 2010 and has also been honored with awards from the Arthur W. Page Society, Public Relations Society of America and the International Association of Business Communicators. John holds a Masters Degree in Public Relations and Corporate Communications from Georgetown University. 9:00 A.M. The Future of Social Impact Storytelling: What Will Change and What Won't? Our promise is to be a good employer, a good neighbor, and to support causes that provide essentials for a better life. Taking Care and Giving Care. Lead the world in essentials for a better life. Some of our well-known brands include: Kleenex ® • Scott ® • Pull-Ups ® • Kotex ® • Depend ® To learn about the company's more than 142-year history of innovation, visit www.kimberly-clark.com. KEYNOTE SPONSOR: KEYNOTE SPEAKER: John D. Trybus, APR

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