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w w w . i n s i g h t o n b u s i n e s s . c o m A p r i l 2 0 1 6 • I NSIGH T | 21 S t r a t e g y A d v e r t i s i n g M a r k e t i n g D i g i t a l W e b P R All pieces of your business working together make you a powerful force. Element develops custom software, web apps, and mobile apps that perfectly balance branding with the right technology solution. Create value-added connections. goelement.com A_EC13-1114 Robot Ad_Insight Half_Final.indd 1 11/12/15 2:07 PM to painter (the Sistine Chapel) to architect (St. Peter's Basilica in Rome). "Michelangelo had to change, adapt and pivot — he didn't want to, but he did," he says. Voss feels an affinity for Midwest audiences, having grown up on a dairy farm in central Minnesota. For hardworking Midwesterners to embrace innovation, they need to "overcome inertia," he says. "Wisconsinites and Minnesotans are practical people, maybe a little stubborn," he says. "eir work ethic is a personification of grit. ey keep working; it's not flash and dash. ey tend not to lead the world in innovation, but once they see the value proposition, they retool. ey've got pretty good B.S. detectors, with a healthy degree of skepticism." Tickets for THINC! are $45 through April, $55 in May and $60 at the door. To register, go to www. insightonbusiness.com/thinc. His clients include the FBI Labs, General Electric Energy, British Petroleum, the Home Depot, Georgia Institute of Technology, Fairmount Minerals and many others. His work on business ethics, sustainable development and corporate stewardship builds on 2,500 years of intellectual history. "e treasury of the world's knowledge, humanity hasn't changed too much in 2,000 years, Voss says. "We still use jokes from Roman literature that are 2,000 years old." He likes to bring the lessons of history to life through stories. "Stories are compelling, interesting — sticky. Storytelling is a leadership strategy, because we know we're not alone, other people have experienced the same things." He tells the story of the founder of Netflix and how it completely disrupted — and eventually put out of business — Blockbuster. He talks about how Uber is now "the most valuable transportation company in the world — but doesn't own a single car." What Uber has done is offer a "better experience for people. It's cheaper, you don't have to tip and you know who is going to pick you up." As a result, Uber has created a wave of disruption for taxicab companies nationwide. He oen shares the story of how Michelangelo had to constantly learn new skills as his talent was in demand. Michelangelo, he says, had to switch from sculptor (the Statue of David) May 19 3-6 p.m. James W. Perry Hall, UW-Fox Valley Communications Arts Center 1478 Midway Road, Menasha To register, go to: » www.insightonbusiness.com/thinc For more on Paul Voss and Ethikos: » ethikos.com Learn More