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26 | I NSIGH T • J a n u a r y 2 0 1 6 w w w . i n s i g h t o n b u s i n e s s . c o m WEALTH MANAGEMENT become less predictable, it's just human nature to start to pay yourself first rather than make a lot of donations to nonprofits," Scheffler says. "I think (the downturn) impacted almost all of us," Mahlik says. "I think that perhaps there is less of an interest in equity investing for some of the younger folks than is the case for baby boomers. And many baby boomers have taken on a very conservative posture when it comes to investing, having regained much of what was lost." But earlier and overall long- term success has caused lots of baby boomers to focus more on giving securities that have appreciated in value, more than younger generations, Detjen says. e benefit to donating appreciated stock is that the receiving charity doesn't pay capital gains tax like an individual would, he says. e donor gets the tax deduction based on the stock's current market valuation, and the gi incurs no tax penalty. "at is a very significant advantage for baby boomers, who, more than other generations, own significant stock portfolios," Detjen says. at option might not be as viable for younger generations who haven't had much of a chance to accumulate wealth. But the millennials in particular are interested in being community- focused, and they want to work for companies that have a social conscience as well. e foundation is seeing more companies making their charitable giving efforts public, and they've worked with companies that are empowering employees to choose the company's giving priorities, Detjen says. at's a shi from when the president/ CEO or company owner would make all of the decisions. "at's reflective of the type of engagement and spirit that millennials and younger generations would like to have with their employers," Detjen says. And the millennial generation is interested in managing their assets in a typically hands-on fashion. Now that the market has recovered from where it was in 2008, lots of those newer workers are seeing that now might be a good time to start making a financial plan, Scheffler says. Scheffler says the shi to millennials as the primary earners is fascinating: As a whole, they're not as concerned as boomers were about money and economic growth. ey're more interested in quality of life. ey came of age when the economy wasn't very cooperative, and perhaps because of it, they seek happiness in other areas of their lives, Scheffler says. "So millennials have actually looked at what makes a good life," Scheffler says. "I think the really seismic shi that's happening is that most millennials don't believe that money is the thing that is going to make them happy." 920-734-3358 FoxCities.org/bringithome SHARE WHAT IS To bring your event home to the Fox Cities, visit FoxCities.org/bringithome You may have just returned from an exciting convention or event in another city or state. Imagine that group meeting right here in the Fox Cities. We encourage you to get involved and work with us to "Bring it Home" to the Fox Cities. By booking an event with the Bring it Home program, you may receive Fox Cities area gift certificates.