Insight on Business

August 2015

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40 | I NSIGH T • A u g u s t 2 0 15 w w w . i n s i g h t o n b u s i n e s s . c o m I t's a simple idea that is oen overlooked: What you put in your body oen determines the outcome of your health. is concept led nutritionist Kim Baehman to create Nutritional Healing, a service for people who need help regaining control of their health and lives. What started as a one-woman-show in 2010 has grown into a 10-employee company serving more than 1,000 clients in Wisconsin. Nutritional Healing's top- line revenue grew 434 percent over 2014. Baehman is now implementing the dream she had just a few years ago. "I knew what my vision was and when people told me I should think about being a dietitian back in college, that wasn't the route I wanted to go," says Baehman, who is the owner and a clinical nutritionist. "I wanted to do a program where we can get to the root cause of why someone is experiencing the health problems they are, and to create a program that goes far beyond starting a new diet." Whether someone is looking to lose weight or needs advice on what type of foods to eat if they have allergies, Baehman says her team can create a program to help anyone. "e fact is, everyone is different and A local business makes strides to educate the community on proper nutrition e power of healing in focus { s m a l l b u s i n e s s } B y A n d r e w S c h a i c k that is why we create a personal approach for our clients. ey want to see results, and we want to be the ones to help give them the results," she says. Melissa Jones suffered from migraines before coming to Nutritional Healing. e migraines caused a chain reaction of health issues, and the customizable programs helped get her health back on track. "One thing I learned is eating is psychological, so they help you find ways where you don't feel like you are missing out," Jones says. "Instead of eliminating food altogether, they teach you how to eat in moderation." Like Jones, Kris Peterson says part of her success comes from the atmosphere the employees provide. "e one-on-one interaction is something that makes them successful, since they customized a program that worked directly for me," Peterson says. "ey don't hide anything from you and their judgement-free zone is truly the key to their success and the success of their clients." Instead of competing with other local small businesses, Nutritional Healing embraces a smaller community atmosphere by working with them. Baehman says there are bulk-priced food stores in the area that help promote her business by labeling food as "NH Approved," a star approach her clients look for when shopping. In an effort to educate more youth about healthy eating, Nutritional Healing is growing a presence within local high schools. Appleton West's summer sports program is working with Nutritional Nutritionist Kerry Evers passes out recipe cards to students as they eat their quinoa breakfast. A N D R E W S C H A I C K "The fact is, everyone is different and that is why we create a personal approach for our clients. They want to see results, and we want to be the ones to help give them the results." - K i m B a e h m a n , N u t r i t i o n i s t a n d O w n e r o f N u t r i t i o n a l H e a l i n g , L L C

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