Insight on Business

August 2015

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w w w . i n s i g h t o n b u s i n e s s . c o m A u g u s t 2 0 15 • I NSIGH T | 39 Ear-to-ear, a simple smirk, a toothy grin, or that sparkle-in-the-eyes kinda smile. Whatever you call it, you deserve it. For individuals and families, small employers or large, Delta Dental of Wisconsin has a plan for everyone's pearly whites. More plan options are just one reason Wisconsin comes to us for their dental benefits. Making the right decision is easy when the choice is obvious. Wisconsin's No. 1 Dental Plan Packers top revenue mark e Green Bay Packers have set yet another new team record: highest annual revenue. e team took in $375.7 million in revenue, up more than $50 million from a year ago, with much of the increase due to the new national broadcast contracts boosting the revenue of all the teams in the league, and to the new Packers Pro Shop that opened last summer. "e continued popularity of the NFL is apparent in these numbers," says Packers President/CEO Mark Murphy, in a news story by Senior Writer Mike Spofford. "e success of the team on the field and the support from our fans has helped drive it." National revenue, which makes up about 60 percent of the Packers' total revenue picture and includes the broadcast deals, increased $38.7 million from the last fiscal year, while local revenue went up $12.9 million. More than half of the boost in local revenue was thanks to the new Pro Shop, now located in the new ground floor of the Lambeau Field Atrium. Expenses jumped to $37.8 million, primarily due to three factors — depreciation of the latest round of stadium improvements, an assessment from the league as a result of debt refinancing and costs related to the development of the upcoming "Titletown" district. e Packers have continued to purchase and prepare land around Lambeau Field for future development. e bottom line produced a $13.8 million increase in operating profit, from $25.6 million last year to $39.4 million this year. Net income was reported as $29.2 million aer interest on debt and other development costs were factored in. e new Pro Shop and other stadium improvements have helped financially as expected, Murphy said, and the $312 million invested in the stadium over the last several years has involved 3,000 jobs and $130 million in wages. Roughly 96 percent of the money has been spent in Wisconsin and roughly half in Brown County.

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