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May 2015 w w w.in s i g h t o n m f g . c o m
B A C K O F F I C E
Green machines
Sustainability program improves efficiency, engagement among New North manufacturers
BY ALANA MCKEEVER
THE GREEN MASTERS PROGRAM,
developed by the University of Wisconsin-
Madison and the Wisconsin Sustainable
Business Council, is designed to recognize
sustainability leaders and encourage
continuous improvement. Companies
accepted into the program can see how they
compare to almost 200 other companies
in Wisconsin.
e New North region has a particularly
strong presence in the Green Masters
Program, especially among manufacturers.
Of the 71 manufacturers currently
participating in the program, 21 percent are
Alana McKeever
has been the
program director
of the Wisconsin
Sustainable
Business Council's
Green Masters
Program since
September
2014. She is also
completing her
work toward
a degree in
entrepreneurship
from UW-Madison.