Insight on Business

December 2014

Issue link: http://www.insightdigital.biz/i/425993

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w w w . i n s i g h t o n b u s i n e s s . c o m D e c e m b e r 2 0 14 • I NSIGH T | 15 SOME OF THE BEST THINGS IN life are things that just happen. I was in western Maryland when I got a call from a recruiter in March 2011. ey said, "We've got this partnership that is acquiring a resort." I knew Blue Harbor was in Wisconsin, but that's all I knew. I flew to Milwaukee, drove to Sheboygan and looked at the property. I thought, "Wow this is just a spectacular setting!" For the last decade I have managed independent properties versus a branded facility like a Renaissance or a Hyatt. Maybe people recognized that I was too much of a maverick to succumb to routine brand standards. I always like to think of myself as entrepreneurial. In an independent property, that's what you have to be. You have to build a team and you have to create your brand. My charge was to put together a team and make this a profitable business. ey say the property has great bones. It's certainly striking upon arrival. e views are stunning with the sunrise and moonrise on the lake … I lived in the resort for two months and every morning got up and watched the sunrise with a cup of coffee — and never got tired of it. I tell people we're not in the resort business, we're not in the restaurant business, we're not in David Sanderson on polishing Sheboygan's gem resort U P F R O N T FACE T I M E P H O T O G R A P H B Y B I L L K A P I N S K I / I M A G E S T U D I O S , F O R I N S I G H T David Sanderson joined Blue Harbor Resort, Sheboygan, in spring 2011, not long aer the property was sold for $4.2 million by Great Wolf Resorts Inc. to independent owners Claremont New Frontier Resort LLC. Insight Co-Publisher and Executive Editor Margaret LeBrun sat down with Sanderson before the New North Summit was to be held at the resort to talk about how he helped make the business profitable. [continued ] »

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