Does it squeak? Anyone from Wisconsin knows that really fresh cheese (especially curds) will squeak with every nibble. Sargento CEO and head cheese Lou Gentine leads the innovation quest for making cheese fresh and convenient. At Sargento, “humor and fun” are written into the corporate culture statement and over the years, mouse characters have factored into the marketing.
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Augus t 2011 • INSIGHT | 31
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