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example, we found when a trooper went to download information from one particular ECM, the information was being recorded or logged in a day in advance,” Farrell says. Documenting and knowing the anomalies of each ECM now makes it possible for crash scene investigators to introduce the data into a criminal law. Without the data published, the information is not admissible in court because there is no standard, Farrell says. While the ECM data is only one of many components in a crash scene investigation, the information is essentially a snapshot of the accident and the moments that lead to it. “In another crash I investigated, the ECM data was critical and resulted in criminal charges,” Austin says. Austin’s research has been well received “We are all looking at ways to do our jobs more efficiently,” says Bill Messerschmidt, a principal technical analyst and manager for Messerschmidt Safety Consultants of Birmingham, Ala. “Keeping cost down and providing a better product for a lower price is the goal.” Austin says he just fielded a call from Canada. “Our work is being used by different police agencies around the world. I just had someone from Quebec call about using this in their training,” he says. For Farrell, the project was about pride and was a good example of what working together can give the community as a whole. “We are constantly striving to work with the community whether it’s on our time or not,” Farrell says. According to Austin, the benefits of the collaboration and research are far reaching. “From a teaching standpoint the students are being taught by instructors, who are leaders in their field,” says Austin. “From my perspective, better information is obtained for investigations and if it were one of my loved ones killed in a crash, I would want the best.” www. insightonbusiness .com COMMERCIAL CLEANING PROFESSIONALS STATEWIDE COVERAGE • Post construction cleanups • Daily, weekly, monthly or one time services • Fully insured & bonded MARINETTE WAUSAU GREEN BAY FOX CITIES FOND DU LAC MADISON MANITOWOC SHEBOYGAN MILWAUKEE RACINE KENOSHA www.pro1janitorial.com • TOLL FREE: 800-938-8488 Branding mysteries solved Making an impression with your business’s marketing isn’t easy. At Element, we solve branding challenges and discover innovative ways to get you noticed. Are unknown forces at work? Possibly. Hey, we do what’s necessary to get your brand in good shape. Visit our website to uncover more. www.goelement.com EC51-0211_Element_Crop Circle Insight_Final.indd 1 3/21/11 1:36 PM July 2011 • INSIGHT | 39 JANITORIAL Ask about our fr o p p o r t anchise i u n i t e s !