Issue link: http://www.insightdigital.biz/i/338735
m i d -y e a r r e p o r t 2 014 11 In addition to including a wider array of information, the digital recruiting tool will also include video and social sharing tools, an important part of the equation for reaching a younger generation of talent, Duginske says. With a greater level of detail than a printed piece would allow, she says the new tools will be able to show recruits of any age the New North region has the amenities and lifestyle they are looking for. Just as important, Harvey says, is that it allows the trailing partner the opportunity to do detailed research the candidate might gloss over while involved in the recruitment process. "e candidate is oen times solely focused on the job," she says. "e spouse will be the one with questions and now they will be able to research them to their heart's content." On the web: To view the current Living in the New North talent recruitment brochure, visit: www.thenewnorth.com/ recruitmentbrochure. "The way people research a location is changing. They won't wait for it to come in the mail, nor will they accept just the brochure. They want to dig deep in the areas that are important to them." – Margie Harvey, vice president, human resources for Silver Star Brands With talent almost always on the top list of needs for area companies, Dunn-Poggemann says the new digital recruiting tools should help dispel the myth that prospects need to head for major metropolitan areas such as Chicago or the East Coast to enjoy certain amenities such as professional sports, arts and culture or a diverse population. "We are small enough that you can live in Green Bay and commute to Appleton, yet we have many of the same amenities of those larger areas," she says. "To highlight that all together is pretty unique." e commitment to helping the area secure talent extends beyond the group of HR professionals helping New North build this tool. Prairie States Enterprises of Sheboygan has stepped forward as a sponsor to help defray costs of creating the resource. "is project provides for an impressive response to virtually every HR professional's challenge of effectively representing community features that always attend new employment decisions. It's a decision about the job and the place where the job is located," says Felicia Wilhelm, CEO for Prairie States Enterprises. STRONG & CONSISTENT so you can be too. Member FDIC (L-R) Mickey Noone, CTP ®, President Tim McKeag, CTP ®, Vice President First Business Bank - Northeast Fox Cities: 920-734-1800 Oshkosh: 920-231-2400 Green Bay: 920-435-5442 We focus exclusively on businesses and individuals with sophisticated needs. We help our clients achieve success, which in return leads to our success. In fact, First Business reported record net income of $13.7 million for the year ended December 31, 2013. Visit www.firstbusiness.com for details or call us today to see how we can help you. Business Banking | Specialized Lending | Equipment Finance | Retirement Services | Private Wealth Management