Insight on Business

July 2014

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Dashboard of Impact Strategies and Regional Collaborations 14 R e p o r t Implement Targeted Growth Opportunities New North Data Centers: Targeted attraction for Data Centers 10 site ready available sites; Site Review completed Fall 2013; New Selling proposition in 2014; Plans to attend 2 national tradeshows in 2014-2015. Wisconsin Energy Works: Develop regional energy clusters Brand Development in process; Work Program Development and Advisory Group forming. Wisconsin Wind Works: Wind energy supply chain 191 confirmed, active wind suppliers in WWW supply chain directory; Expansion into WI Energy Works in 2014-2015. New North Biofuels: Dairy innovation & digesters 46 digestion systems in operation in New North region; 145 in Wisconsin. New North Biogas: Woody biomass and wood fiber fuels 78 companies are current WWW Directory members interested in Biogas supply chain consortium; Supply Chain Development in 2014-2015. New North CNG: Compressed natural gas 74 companies are current WWW Directory members interested CNG supply chain consortium; Supply Chain Development in 2014-2015. New North Defense: Develop defense manufacturing supply chain cluster Work program for Defense Industry Supply Chain (DISC) Web Portal and Go-to-Market Support beginning in May 2014; Department of Defense Office of Economic Adjustment Grant approved May 2014. Global New North: Support exporting & foreign direct investment in region South American Trade Venture in September 2014; Recruiting 10 regional companies; Resource directory completed; Global New North Brand expansion into Foreign Direct Investment (FDI) opportunities in 2014-2015. Northwoods Wood Cluster: Hardwood Lumber Collaborative Grant proposal submitted, Work plan finalized; Plan implementation Summer 2014. Lakeshore Industry Cluster Initiative: New market development Lakeshore Manufacturing Directory Launching June 2014; Created over 10 new Manufacturing Value Supply Chain connections through directory and cluster meetings, increasing local business revenue opportunity. Led by Progress Lakeshore | Formerly the Economic Development Corporation- Manitowoc Co. Industrial Site Development: Repurpose for new investment 3 Niagara Mill – Former NewPage Mill 63 new jobs, 2 new businesses; 10 new prospects; Prospect site review in process. Dominion – Kewaunee Power Station Evaluation of Regional, State and National energy markets for Kewaunee County Action Plan alternative energy market research in process; Report to be completed Summer 2014; Partnership with Kewaunee and Manitowoc County. Online database of sites and facilities in region 268 new building and site listings added since December 2013: 785 buildings; 393 sites. Targeting SEO and Website marketing campaign launched in March 2014. Support an Entrepreneurial Climate & Small Business Fast Forward 1.0 and 2.0: Support Fast Growth Entrepreneurs 4 Entrepreneurs; 10 mentors; Fast Forward 2.0 launched in January 2014. Attract, Develop & Retain Diverse Talent Attract Develop and Retain Talent: Educate unemployed on access to job resources New IT Talent Cluster Initiative; Continued support of advanced manufacturing talent development; Over 30,000 'Top 5 Keys' Handouts distributed to regional community centers. 'Now Hiring' Public Service Annoucements: Support continued learning and job openings statewide New work on marketing Job Fairs in region launched in Spring 2014; 2 PSAs broadcasted on statewide television channels; Over 800 views on YouTube; New creative deliverables to debut in 2014. 'Living in the New North' Recruitment Brochure: Attract and retain top talent to region 595,446 Total Jobs in Region – September 2013; New electronic website version in development in 2014; Over 12,000 Brochures distributed. Encourage Educational Attainment Career Path Network Youth Partnership Pathways Initataive launched 2014; Collaborative programming in development. N.E.W. Manufacturing Alliance: Encourage collaborative networks and strategic direction 110 Current Members; 30% of the Region's Manufacturing employees represented; twelve 2013 'All-Stars' Awarded. North Coast Marine Manufacturing Alliance: Encourage collaborative networks and member growth 7 Members; 3 Education Partners; 9 Affiliate Members; New initiatives in development in 2014. Northeast Wisconsin Educational Resource Alliance (NEW ERA): Support work programs Intern2work: Online regional job board for Interns and Employers Launched; Active Student & Employer matching. New Bachelor of Science in Engineering Technology Degrees 3 New Engineering Majors offered beginning Fall 2014; 12 universities and colleges partnering; Advisory Groups formed. Leverage the Regional Brand Public Relations: Elevate New North partnerships and program successes $134,334 earned in Advertising space equivalent since December 2014. Advertising: External marketing and national advertisements 6 Markets of Advertising: Energy, Data Centers, Defense, Site Selection, Local Partnerships and Events; Focus on National outreach in 2014. National Tradeshow/Site Selector Event participation: Attract new investment prospects Collaborative Regional External Marketing plan in development; Participation at POWER-GEN, Area Development Consultants Roundtable, Corenet Global, IEDC, Corenet Chicago Chapter Monthly meetings, Omaha Data Center Conference 2014 and more. New North RFI Prospect Protocol: Assist local economic development in attracting site prospects 7 Open RFI Projects; 1,178 available sites and buildings posted in New North's online Sites & Facilities Database; New partnership system with WEDC launched Spring 2014. New North Partnered Project Management: Engage subject matter experts on work programs Two scopes of work ready for program implementation in 2014; Investor outreach ongoing. Elevate Sustainability as an Economic Driver NEWERA Sustainability Committee: Direct new intiatives for sustainability Led by NEWERA; Launched Sustainable Business Breakfast Series; Book Tour efforts in process; Continued resource support. Cool North Trends: Engage regional businesses in best practices Active marketing support and strategic alignment; Engagement with regional businesses in 2014. Feasibility Team Assembly – Subject Matter Experts Research and Development – Proof of Business Case Strategy Refinement Creative Design Go to Market Assess/Adjust/Advance Quarter 2 - 2014: Impact Progression Projects and Collaborations New North, Inc. tracks metrics and impact outcomes of work programs and regional projects through the use of a comprehensive Dashboard of Initiatives and Regional Collaborations. This Dashboard is published twice yearly, with mid-year and year-end status reported, and serves to update regional partners, New North investors and leaders in the New North region. The Dashboard highlights work programs, goals and impact outcomes of project work. » Column 1: organizes and lists major project work of New North strategic initiative » Column 2: illustrates stage of progression on work program timeline » Column 3: reports metrics tracked and impact outcomes at Midyear 2014 BUSINESS DEVELOPMENT TALENT & WORKFORCE DEVELOPMENT REGIONAL BRAND DEVELOPMENT Get Connected to New North Projects and Successes: New North website: Promote connections and enable resources Average of 196 unique website visitors per week; Significant growth in visitors from outside the region; Targeted SEO campaign in process. New North Regional Event Calendar: Promote partners and networking 8 event categories; Average of 58 events posted per month: Mid Year and Annual New North Report to the Community: Key stakeholder communication Over 30,000 print copies of Annual Report and Midyear 'Report to the Community' distributed in 2013. New North Summit: Enable regional networking and thought leadership New North Summit 2014 to be held on Dec. 2nd, 2014, at Blue Harbor Resort in Sheboygan, Wis. Northeast Wisconsin Business Locator: Market the region externally Over 7,000 distributed; Site selector meetings and connections; external marketing plan for 2014 in development. New North News Newsletter: Share regional information and business successes Current Followers: 7,878 followers on Twitter, LinkedIn and Facebook; 7,507 New North News Subscribers. Subscribe at 2013 A p u b l i c A t i o n o f n e w n o r t h , i n c . | p r o d u c e d b y i n s i g h t p u b l i c A t i o n s report to t he communit y new north live!

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