Insight on Business

July 2014

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32 | I nsIgh t • J u l y 2 0 14 w w w . i n s i g h t o n b u s i n e s s . c o m i n s i g h t o n Banking & Credit Unions B y S e a n P. J o h n s o n C asee Meach could easily be the poster child for how banking has changed in the age of online apps. she has a hard time remembering the last time she set foot in a bank branch for her personal banking, and has only a vague recollection of a visit on behalf of the small business she Meach may be a bit of an early adapter – she's done all of her personal banking online for years and upgraded her business banking about two years ago – but she is indicative of the client that banks and credit unions will be competing for in the future. Meach says she likes the control the online and mobile tools from U.s. Banking bytes Online and mobile growth changing banking habits operates. A long pause gives away that it's been a while since her banker has seen her in person. "I'm pretty sure it was a few months ago to get some change for the register," says Meach, the sales and marketing director for Branching Out & Company in Appleton. "I do it all online. I'm all about ease."

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