Insight on Business

June 2011 issue of Insight on Business

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The ADDY® Awards are the advertising industry’s largest and most representative competition, attracting more than 50,000 entries every year in local ADDY® competitions. The mission of the ADDY® competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local ADDY® Awards are the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY® AAF Fox River ADDY® Awards competition. Entry in your competition is the first step toward winning a national ADDY® Entering the ADDY® competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. . APPLETON COATED — U2 Throwdown, The Battle of the Finishes RUNNERS UP: The Karma Group’s Bay Area Humane Society “BrewFest” annual campaign and Leibold’s Kimberly-Clark Huggies® Little Swimmers® Pool Bin Display. Heather Nennig, Breanna Radermacher, Angela Leopold— UW-Stevens Point, Central WI Resiliency Project

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