Insight on Business

May 2014

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w w w . i n s i g h t o n b u s i n e s s . c o m M a y 2 0 14 • I nsIgh t | 43 know what the magic number is. I just have a good feeling about it." Cousineau feels the service garage experience can be a good one for customers, many of whom are frustrated with the high costs of auto repair. But reduced cost is not the only draw for such a business, he believes. Being honest with customers about what repairs might entail On the web S ervice Garage offers several pricing levels designed for all types of customers – those who want to do it completely on their own, those who might require a bit of help and those who prefer to let the trained and certified experts take over. The company charges $22.95 per hour for renting a service bay (rate includes lift and all tools). The rate increases to $44.95 for those who would like a technician to help them diagnose, guide and assist them in the repair, or, for $67.95 per hour, a Service Garage technician will complete the repairs. www.servicegarage.net and cost is key to creating a great experience, and sparking that all- important word-of-mouth business, Cousineau says. satisfied customers have already led service garage to do some service work for fleets for some local organizations and companies such as Lawrence University and the Outagamie County housing Authority. great service and cost were huge selling points for Kari Kuiper, program manager for the Outagamie County housing Authority and chairperson for nAhBRs (nonprofit Affordable housing Based Rental services). she had taken her personal vehicle to service garage and mentioned that her employer had a fleet that needed servicing. e housing authority's fleet of seven vehicles (vans, truck, minibus and shuttle buses) put on a lot of miles covering the entire county. "I was looking at the vendors in town," Kuiper says, but felt she was getting overcharged. "I just started coming here personally and was talking to the service manager (who mentioned fleet service)." Kuiper says she continues to bring the government agency's fleet to service garage because they have "very good service and are cost effective for us." While service garage does full- service work on that fleet, other customers enjoy having a space to work on their own vehicles. And completing a repair, whether it's complicated or minor, on their own or with a little help, really goes a long way toward making the customer feel satisfied. In this business, it's all about keeping customers happy, Cousineau believes. From there, his business can only grow. "We want to make sure they have a good experience," Cousineau says. "I want to do the right thing. Everything else will follow." Post your job openings on Wisconsin TechConnect, your online resource for Wisconsin technical college graduates. It's fast, easy to use, and free! Student Employment Services Wisconsin TechConnect A Service of Wisconsin's 16 Technical Colleges Wisconsin TechConnect Connecting Skills With Jobs Wisconsin TechConnect www.fvtc.edu/ses-employers (920) 735-JOBS (5627) ses@fvtc.edu " Fox Valley Tech is a key contributor in growing and developing our region's workforce." Kim Wetzel Foundation Director Bemis Company Foundation APPLETON 800 - 622 - 3353 www.anixter.com • networking • connectivity • control • security • power supplies and protection • support and supplies • supply chain solutions Industrial Communications and Control Solutions

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