M a r c h 2 0 14
•
I nsIgh t
|
23
shakespeare
famously
wrote
"What's
in
a
name?"
and
that
question
is
loaded
with
meaning
for
Kate
Burgess.
¶
e
owner
and
CEO
of
a
green
Bay-based
customer
fulfillment
and
marketing
service
provider
felt
her
company's
name
didn't
quite
get
across
everything
it
did.
¶
"We
felt
we
did
a
good
job
of
serving
our
customers
and
meeting
all
their
needs,
but
we
didn't
do
a
good
job
of
telling
our
story
and
everything
we
can
do,"
Burgess
says.
"We
simply
outgrew
our
name."
B
y
M
a
r
y
B
e
t
h
M
a
t
z
e
k
P
h
o
t
o
g
r
a
p
h
s
b
y
S
h
a
n
e
V
a
n
B
o
x
t
e
l
,
I
m
a
g
e
S
t
u
d
i
o
s
brand booster
Owner and CEO Kate Burgess made
sure "fun" was a key component of
her company's three part mission.
Her Green Bay company, recently
renamed "Elevate97," aims to lift the
brands of their clients with multiple
marketing solutions. Lifting Burgess
are company President David Coe in
the driver's seat and Paul Miller, busi-
ness and brand development director.
