Manufacturing First

2022 Manufacturing First 7-page preview

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The Wisconsin Manufacturing Report presented by George Bureau of WMEP Manufacturing Solutions This will be the first readout of the newly completed 2022 Wisconsin Manufacturing Report™. This is a comprehensive, annual report that gauges Wisconsin manufacturing executives' perceptions of the state of their businesses, their outlook on manufacturing, and key issues impacting their businesses and employees. 12:15 –12:35 p.m. How to Grow Greatness presented by Steve Jones of St. Norbert College Great leaders help people and organizations become great. Elite leaders can help people and cultures rise above complacency and entitlement to continue to grow greatness. It is difficult to lead an organization to the top, but it is even harder to grow once you have gotten there. Going from the hunter to the hunted brings a new set of challenges that can erode the culture of an organization. We will uncover tools to help your teams continue to grow. Important Legal Protections: Intellectual Property and Data Privacy presented by Anne Flinchum and Steve Lipowski of Ruder Ware In this two-part presentation, attorneys Anne Flinchum and Steve Lipowski will share easy-to-implement legal solutions for your manufacturing operations. Lipowski will address who owns intellectual property rights and provide best practices and tips. Flinchum will cover why your company should care about data privacy in addition to providing important takeaways from Wisconsin's Data Breach Notification Law. 'LUNCH AND LEARN' SESSIONS 1:30 P.M. BREAKOUT SESSIONS GEORGE BUREAU STEVE JONES Engineering Updates and Educational Opportunities presented by John Katers and Jess Lambrecht of University of Wisconsin – Green Bay This session will provide an update on the Richard J. Resch School of Engineering, including: accreditation, programs, facilities, co-ops and internships, and senior design projects. In addition, ongoing collaborations with K-12 education will be highlighted, along with continuing education opportunities available to manufacturers through the Division of Continuing Education and Community Engagement (CECE). JOHN KATERS JESS LAMBRECHT Building Your Brand – Growing Your Market Share Beyond Just Marketing presented by Joseph Kromholz, Dan Johnson and Patrick Fleis of Ryan Kromholz & Manion S.C. Growing market share is a cornerstone of a successful business. Doing so successfully goes beyond just marketing to potential clients. Growing market share involves protecting the assets your business has so that: your competitors cannot advertise in a manner which confuses your customers, your competitors cannot make or sell the same products, and your competitors cannot engage in the same activities. In doing so, growing your market share should include trademarks to protect the name, patents to protect your ideas, copyrights to protect how you are communicating to potential customers, and trade secrets to protect ideas from being known. We will discuss trademarks, patents, copyrights and trade secrets and how each is crucial in helping you in growing your market share. ANNE FLINCHUM STEVE LIPOWSKI JOSEPH KROMHOLZ DAN JOHNSON PATRICK FLEIS 12:45 –1:05 p.m. Creative Recruitment and Retention Strategies presented by Julia Johnson of Wipfli Over 80% of Wisconsin employers are struggling to find people, and the shortage is not going to end any time soon. While Wisconsin works hard to attract more workers to the state, it is up to each individual business to own its own recruitment, attraction and retention strategies in order to satisfy current and future demand. Gone are the days when workers would open up the Sunday paper and circle dozens of jobs they would be interested in applying for. Does your current strategy include how to find potential employees on their time and on their platform of choice? Do you know what successful companies are doing to fill their pipelines of potential new employees and keep the ones they have? This presentation will provide examples and ideas for you to take back to your business to help with your own workforce shortage. JULIA JOHNSON PRESENTED BY: | OCTOBER 26 | RESCH EXPO

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