Insight on Business

August 2013

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insight on Economic By Mar yB eth Mat zek development A new look Schreiber project a catalyst for growth in downtown Green Bay w w w. i n s i g h t o n b u s i n e s s . c o m c o u r t e s y o f M i k e R o e m e r P h o t o g r ap h y D owntown Green Bay is a very different place than it was five years ago. Gone is a vacant mall and brownfield sites. In its place, businesses and developers are putting down roots that will change the look and feel of the area, creating an urban environment designed to attract businesses as well as people interested in living downtown. The key is Schreiber Foods' $50 million headquarters that will eventually house 500 employees. That project spurred other businesses and developers to take a look at the central city, says Greg Flisram, director of economic development for the City of Green Bay. "There are so many projects going on right now," he says. "As the economy recovers, there is a lot of money sitting on the sidelines to be invested. Schreiber coming to the downtown created a lot of excitement." Since the Schreiber announcement, multiple projects have been announced, including: » Associated Banc-Corp moved its headquarters this summer from Ashwaubenon to the recently remodeled Regency office building. Associated expects about 300 employees will be based downtown. » The former Younkers department site is now known as the WaterMark building. A $12 million redevelopment of the site is home to the Children's Museum of Green Bay and the Hagemeister Park restaurant. Wells Schreiber Foods plans to open its new headquarters in downtown Green Bay in the fall of 2014. Fargo and C.H. Robinson Worldwide are the office building's first two tenants. » Madison developer T. Wall Enterprises is planning a $10 million, 84-unit luxury apartment complex on the southeast corner of Main and North Washington streets. The project – known as City Deck Commons – is slated to open next summer. » The former Northland Hotel, 304 N. Adams St., is slated to undergo a $20 million remodeling to turn the building into a boutique hotel. Developer Frantz-Hobart LLC of Cedar Rapids, Iowa, is leading the project, which includes the remodeling of rooms and creation of banquet and meeting space. » Titletown Brewery may expand into the vacant Larsen Canning Plant/Agrilink/Bird's Eye vegetable processing plant and use it for all of its brewing activities, allowing the current facility to focus on its restaurant and merchandising business. The brewer is working with Smet Construction Services on a project plan that would turn the site into residential housing, a retail area and expanding the brewery. » Twenty-three apartments are under construction in the Platten Building on Broadway Street. In addition, 3,443 square feet [continued] » A u g u s t 2 013 • Insight | 35

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