Insight on Business

April 2021

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w w w . i n s i g h t o n b u s i n e s s . c o m A p r i l 2 0 2 1 • I NSIGH T | 5 The trajectory of health care costs shouldered by all of us — especially employers — has put us into a weakened mindset. Just being able to afford health care for another year allows us to breathe a dubious sigh of relief, even feel a sense of gra tude. "We're lucky," we may tell ourselves. And perhaps we are. But living a good life should be about more than paying for your health care. In an era when employers are paying more than $20K for each employee's health care, and the employ- ee contribu on exceeds the en re premium costs of 20 years ago, it's up to us to provide the solu ons needed. Since 2014, NOVO Health has collabora vely designed programs for employers to curb medical expenses and provide high-quality services with a supe- rior experience. Employers are the catalyst for every offering on our marketplace. In working with our employer partners, we were made aware of something we hadn't necessarily an c- ipated, namely that having a well-designed program in place — one that offered clear benefits to employees — wasn't enough if employees didn't understand how to take advantage of the solu on. In studying the problem, we discovered a process that addressed challenges through behavior change, a proven behavior model that mo vates employees to choose be er health care op ons that result in signifi- cant savings. How do we know it works? Because we tried it on ourselves. Others have found success as well. A mo vated employer partner applied the process — which we call the 5 Steps to Health Care Independence — to a different health care challenge and produced a similarly powerful result. The steps are not hard: Evaluate - Analyze your data; iden fy the areas for improvement. Ac vate - Design the solu on and deploy. Educate - Inform employees of the new op ons and how to use them. Mo vate - Know the triggers that will produce the behaviors you want. Celebrate - Ac- knowledge the smallest of victories to create momentum. The challenge is knowing the strategic areas to apply the pro- cess and how to accom- plish each step. That's what NOVO Health will be sharing during its one-hour event May 14, where we will map the areas for greatest savings and show you how apply the 5 Steps to Health Care Indepen- dence to trigger good health care decisions and wins felt companywide. Said another way, what could your company do with $500,000 in savings? The 2021 NOVO Health Virtual Event: The 5 Steps to Health Care Independence May 14, 2021 • 2:00 pm - 3:00 pm 2105 E. Enterprise Avenue • Appleton, WI 54913 • 833.361.6686 • What could YOUR company do with $500K in savings? Sponsored Message Author: Curt Kubiak Title: Founder & CEO Company: NOVO Health Exper se: Development of a connec ve pla orm to deliver be er health care, built for a community where we all belong.

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