Insight on Business

June 2013

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UPFRONT face time P H OTO G R A P H B Y B i l l K ap i n s k i / I M A G E S T U D I O S , F O R I N SI G H T Larry Burkhardt Larry Burkhardt stepped into a new role one year ago: executive vice president and chief development officer for the Fox Cities Regional Partnership, a Fox Cities Chamber of Commerce affiliate, charged with encouraging collaboration among business and municipal entities in the Fox Valley to attract and strengthen the economy. He sat down with Insight editor Margaret LeBrun to talk about the partnership's mission. w w w. i n s i g h t o n b u s i n e s s . c o m on collaboration in the Fox Cities My role involves trying to formulate an image of the Fox Cities that will be useful in terms of marketing to national and international audiences for job creation. We are putting together a regional economic development organization in an area that has never had one. The organization is a publicprivate partnership, and the task that I face is to bring those sectors together, acknowledging the fact that we are dealing with up to 60 units of government within our service area. It includes all of Outagamie County, Calumet County and the northern portion of Winnebago County. The biggest challenge I've faced to this point is to imbue an understanding that we all win or lose together. I've seen so many different events, facilities, activities that make this a very interesting and intriguing area, like the Fox Cities Book Festival, the Thursday night concerts, the Mile of Music coming up this summer, Octoberfest, the car show at Pierce Park, the PAC (Fox Cities Performing Arts Center), the downtowns – all of these things make this a place that is quality and has something for everyone. The opportunity exists for us to make some solid strides in establishing an image, so when somebody says, [continued] » J u n e 2 013 • Insight | 17

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