Insight on Business

w w w . i n s i g h t o n b u s i n e s s . c o m F e b r u a r y 2 0 2 1 • I NSIGH T | 31 INFORMATION 200 E WA SH INGTON ST #2A A P P L E TO N , W I 5 4 9 1 1 ( 92 0 ) 9 6 8 - 470 0 NAIPFE FFE RLE .COM PFE FFE RLE . BIZ • Sales & Leasing • Site Selection • Tenant Rep • Landlord & Buyer Rep • Corporate Services • Broker Opinion of Value • Market Data & Research • Property & Facilities Management • Maintenance Services • Lease Administration • Accounting & Financial Services • Janitorial • Lawn Care & Snow Removal • Residential Tomorrow We have no plans of slowing down. In the past year alone, we've hired five new commercial brokers – two of them in the middle of the pandemic – and opened a new office in Sheboygan. Local sales and leasing activity has remained strong despite the economic impact of COVID-19. Thanks to the trust of our clients and our team's hard work, not only did we keep every Pfefferle employee on our payroll in 2020, but we actually had another record year. STARTING A BUSINESS ISN'T EASY. IT TAKES courage and plenty of hard work to make it through the challenges, the ups and downs and celebrating those little successes. You have an idea – whether it's a product or service —and wonder if others will find value in it. Entrepreneurs then dig in and do whatever it takes to make their business work. They may work on their new business while still holding down a full-time job or convert their dining room into an office. And while some entrepreneurs find success, the Small Business Administration says that 50 percent of all businesses fail within five years and 30 percent don't even make it to their second anniversary. For those businesses that do succeed, each milestone — whether it's 10, 25, 50, 75 years or longer — deserves to be celebrated. When a company reaches one of those milestones, there's a lot of excitement and a sense of accomplishment. That's why we launched the Anniversary Celebrations section several years ago. It provides a way for businesses to share their stories and celebrate their achievements. Entrepreneurs start their businesses for a number of reasons, and each business has its own unique story of how it got started and found success. In these pages, you'll read about New North businesses celebrating milestone anniversaries in 2021. While we've featured some businesses celebrating milestone anniversaries in the pages of Insight through the years, everything in this special section is told in the words of the companies themselves as sponsored content. We all know the past year has been challenging, but reading through these pages and learning how these businesses got their start was inspiring. I hope as you look through the pages, you'll find out how some familiar businesses — and maybe ones you've never heard of — got their start, flourished and grew. All of these business achievements are something to be celebrated. At Insight, we're pleased to offer this special section annually to provide businesses with the opportunity to tell their success stories. I hope you enjoy reading this year's anniversary stories. Brian Rasmussen Publisher TA K E T I M E TO C E L E B R AT E SPECIAL MILESTONES Our development pipeline is strong as well, as we continue to focus on development projects around the state — from new corporate headquarters, such as GLK Foods in Appleton, to retail and multifamily development. While we remain focused on commercial real estate — office, industrial, retail, land and investment properties — we have also added a residential management team, which specializes in apartments, condos and duplexes. A few things haven't changed since 1971: our passion and unrivaled expertise, our appreciation for our employees and clients, and our values. Pfefferle, which remains family-owned and operated, looks forward to serving Northeast Wisconsin's real estate needs for the next 50 years, both around the corner and around the globe. C O R P O R AT E A N N I V E R S A R I E S | 3

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