Issue link: http://www.insightdigital.biz/i/1323073
46 | I NSIGH T • J a n u a r y 2 0 2 1 w w w . i n s i g h t o n b u s i n e s s . c o m P H O T O S C O U R T E S Y O F K I M B E R LY - C L A R K C O R P. HOME MADE e right fit H uggies Little Snugglers Nano Preemie Diapers may be small, but they're creating a big impact. Made by Kimberly-Clark Corp., the diapers were created in partnership with neonatal intensive care unit nurses and neonatal therapists and are for the smallest of babies — those under 2 pounds. e product, which was a finalist for the 2020 Coolest ing Made in Wisconsin contest, provides needed skin protection to premature infants, says Kelly Nelson, communications consultant for Kimberly-Clark North America. e Little Snugglers Nano Preemie Diapers were developed in 2017 aer hearing from parents and NICU staff about the need for comfortable, skin- sensitive diapers for the smallest of babies, Nelson says. Although preemies weighing less than 2 pounds make up only 1 percent of all babies, they do require special attention. Creating the diapers took just six months from idea to delivering a finished product. e diapers are made at a K-C plant in the Fox Cities. "Aer hearing of the need for a diaper that meets the special requirements of these babies, our expert teams in skin science, research, product safety and manufacturing were inspired," Eleonora Daireaux, K-C's general manager of intimate care, said in a statement announcing the new product. e diaper is designed around a baby's comfort, featuring gentle, specially sized fasteners and a narrow, absorbent pad that is flexible, allowing the baby to rest comfortably in a fetal tuck, with his arms and legs close to his body. e diaper's so, smooth liner and gentle leg gathers offer leakage protection without irritating fragile, underdeveloped skin. — MaryBeth Matzek