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30 | /INSIGHT ON MANUFACTURING • July 2020 w w w.in s i g h t o n m f g . c o m To connect with manufacturing companies focused on the future and to learn more about member benefits, go to www.newmfgalliance.org 1 ALLSTARS N E W N O R T H C A R E E R S I N M A N U F A C T U R I N G A p u b l i c a t i o n o f t h e N E W M a n u f a c t u r i n g A l l i a n c e | P r o d u c e d b y I n s i g h t P u b l i c a t i o n s Meet Luar Rousseau and other All Stars who are making an impact in manufacturing. 2016 Join the NEW Manufacturing Alliance… a group of manufacturers working with educational institutions, workforce development boards, chambers of commerce and state organizations to promote manufacturing in our region. Our objectives: • Create a positive view of manufacturing careers in our area • Grow partnerships with K-16, media and other manufacturers • Promote workforce development • Advance collaboration efforts that promote the health of manufacturing Strengthen your workforce WEDC to host virtual Germany trade venture The Wisconsin Economic Development Corp. has converted its global trade ventures into a virtual format with online meetings between Wisconsin companies and potential customers, distributors and other partners in international markets. The first virtual trade venture will connect Wisconsin companies with potential partners in Germany. Wisconsin firms that take advantage of technology instead of letting export expansion grind to a halt can set themselves apart in international markets, leaving them well positioned to grow these relationships further once travel restrictions ease and in-person meetings become possible. Companies interested in expanding their exports to Germany are invited to join WEDC's virtual trade venture, which will take place Sept. 21 through Oct. 2. Germany is consistently among Wisconsin's top export destinations and was No. 5 in 2019. This healthy volume of trade ref lects a history of German immigration in Wisconsin, mutual strength in manufacturing and shared emphasis on quality, productivity and a strong work ethic. In all, Wisconsin exported $761 million worth of goods and services to Germany in 2019. The potential exists to increase Wisconsin companies' sales to German customers even further. Although the pandemic has cut into the economic growth that had been predicted for Germany in 2020, the country remains a major trading nation with significant imports and exports. It is the fourth-largest economy in the world, with a GDP of $4 trillion, and accounts for more than one-fifth of the European Union's GDP. To learn more or sign up, visit wedc.org/programs-and-resources/ global-trade-ventures. F EVENT|NEWS c o n t i n u e d As a leading manufacturer, you want the best for your company. The best processes. The best employees. The best facility solutions. Hoffman can help you develop the ideal solution so your company can produce product and profit sooner. Insist on the best Your business deserves innovative solutions. You deserve a partner ready to make that happen. Visit us at hoffman.net.