Issue link: http://www.insightdigital.biz/i/1239591
32 | I NSIGH T • M a y 2 0 2 0 w w w . i n s i g h t o n b u s i n e s s . c o m insider c o n t i n u e d St. Louis and you have a tech solution for managing supply chains. You decide to move to Green Bay since there are so many other businesses in this industry space and the knowledge base and funding are here," Armstrong says. "It also means there are more experienced professionals here that you may be able to attract to your business." Breakthrough's Balzola says Green Bay is respected in the transportation industry as a "hotbed for talent. Having such a talented group of transportation professionals in the area is certainly a benefit to us and other organizations when it comes to attracting and retaining the type of people who have the ability to transform our industry." Ericksrud relates he used to work in the automotive industry, and while in Detroit, cars were the first thing everyone talked about. "In Green Bay, besides the Packers, people talk about logistics," he says. "ere are soware vendors here and we have that strong knowledge and industry background. It's definitely something people out of the area take notice of." As companies seek to attract talent, Armstrong says being part of a local cluster can be a big plus. "You may have someone from outside the region looking at a career opportunity at one company, but the deciding factor is that there are other businesses here and you can see there are other potential places to grow." Looking to the future, Armstrong expects to see more local jobs created in the industry. "Transportation and logistics is the No. 1 industry for job growth in the region. ere's a lot of potential," she says. While Schneider uses a lot of its own technology, it also works with some of the area's transportation startups. S C H N E I D E R