Insight on Business

March 2020

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22 I N D E V E L O P M E N T 2 0 2 0 Housing Sturgeon Bay added four new multifamily residential projects in 2019. These projects, totaling 168 units of varying sizes, locations and styles, are seeing phenomenal absorption rates. In addition, the renovation of a former elementary school into a 40-unit low- income tax credit housing project is expected to begin later this year. More housing is still needed. The amazing success of these recent projects confirms the conclusions of the 2019 Door County Housing Analysis, which identified a market shortfall of 335 apartments in the Sturgeon Bay region and an additional 175 units needed by 2023. Sturgeon Bay has identified numerous available sites for new housing projects. Waterfront development The west waterfront redevelopment will see significant progress this year. Construction on the Door County Maritime Museum's expansion, including a 10-story lighthouse tower, is underway with completion planned for October. The city is also undertaking the first phase of improvements for a new waterfront park next to the museum. This phase involves a promenade along the water and improved access. Overlooking the new public space is city-owned land slated for private development. This highly visible downtown site is a tremendous opportunity for developers of retail, office, housing and mixed-use buildings. Catalytic downtown sites Situated in the heart of the 3rd Avenue Manitowoc County — Continued growth on the Coolest Coast Progress Lakeshore and area municipalities are partnering with CoolestCoast.com to attract talent to the area. Operated by Vagabond Creative, CoolestCoast.com uses engaging videos and social media to highlight all that makes living, playing and doing business in Manitowoc County so great. Already popular with current residents, CoolestCoast.com will expand to attract new residents to Manitowoc County. Growth is occurring across the county Two Rivers The city is planning for growth by updating its comprehensive plan, rolling out a visioning and branding initiative, and soliciting proposals for the reuse of the 26-acre property at 606 Parkway Boulevard (formerly Paragon). Growth is already underway with the expansion of Riverside Foods' facility on Wilson Street. New restaurants are moving into the downtown area, and a new hotel will be completed by spring 2020. Manitowoc The city is preparing the CN Peninsula for commercial and residential development and has acquired 97 acres along I-43 for a new industrial park. Redevelopment of the Lakeview Mall is sought. Meijer is opening this spring. The Bayshore development facing Lake Michigan includes a BayCare Clinic plus commercial and residential development. The historic Schuette building downtown will open this year with commercial and residential space available. Kiel Kiel is commissioning a housing study to assist with multifamily development, and the Nash Estates subdivision is developing single-family The expansion of Riverside Foods is one of many projects underway in Manitowoc County. PROGRESS LAKESHORE CITY OF STURGEON BAY CIT Y OF STURGEON BAY CIT Y OF STURGEON BAY

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