Insight on Business

February 2020

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Giving purpose the space to thrive Our team of talented architects and engineers aligns our clients' culture and vision with their physical environment by engaging in a collaborative design process. By integrating all of the project imperatives into a solution that elevates their business, we provide space for our clients' purpose to thrive. Established in De Pere in 1995 by Doug Page and Jeff Kanzelberger, Performa began as a small, tight-knit group of architects and engineers who believed in looking beyond technical expertise to connect the capital asset decisions of their clients to their business strategy. Today, when our team engages with a client, we integrate the people who live, learn or work in a space with the work they produce and the place that it occurs to create intentional experiences that align with their purpose. We view the challenges that our clients face as opportunities to define themselves and their success more clearly so they can thrive. Thanks to our engaging approach and our clients, Performa has flourished beyond what ever could have been imagined when it was launched. Integrated architecture, engineering and design We intentionally integrate architecture, engineering and design under one roof to more effectively serve our clients. Doing so allows us to improve communication throughout the design process, developing better solutions faster than if we collaborated with outsourced professionals. Currently owned by Doug Page, Brian Netzel and Matt Marek, Performa has been on a growth trajectory since it started 25 years ago. With offices in De Pere and Atlanta, Ga., our team is dedicated to being the best in their professional fields in order to elevate our clients' experiences and those that they serve. We take great pride in the relationships and projects we have created through the years and would like to thank everyone that has been part of our success! PERFORMA, INC. The Alliance, a not-for-profit employer-owned health care cooperative, was founded in 1990 by seven large Dane County employers. They faced significant increases in the cost of their employee health care and lacked access to their health care data to understand why. "We were one of the first business coalitions in the country," says Cheryl DeMars, president and chief executive officer of The Alliance. "The idea of employers joining together to take control of health care costs and quality was new at the time. There were risks involved, but for our founders, the risk of doing nothing was even greater." The Alliance provides services including access to a broad network of providers, a data warehouse, education options and networking opportunities with other employers and thought-leaders. Access to The Alliance's data is key in helping employers make more informed decisions. The organization also offers strategies to help employers drive high-value health care by focusing on the four core drivers INFORMATION 5510 NOBEL DR. FITCHBURG, WI 53711 (800) 223-4139 THE-ALLIANCE.ORG THE ALLIANCE that employers can influence to improve health care value: transparency of cost and quality information, provider network design, payment reform and customized benefit plans. Since 1990, The Alliance has grown from those seven employers in Dane County to more than 250 self-funded employers across the Midwest. The goal is to grow to meet the needs of current and prospective members and to achieve critical mass to drive real change in the market. Despite the proliferation of health care cooperatives around the country, many still don't contract directly with providers as The Alliance has done from the start. According to DeMars, that is beginning to change. "Creating a way for employers to take control in an industry where they often feel powerless is a compelling value proposition," she says. "And that's what we've been doing for 30 years." INFORMATION 124 N. BROADWAY DE PERE, WI 54115 (920) 336-9929 PERFORMAINC.COM H E L P I N G E M P L O Y E R S T A K E C O N T R O L O F H E A L T H C A R E C O S T S Architecture • Engineering • Elevated™ C O R P O R AT E A N N I V E R S A R I E S | 12

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