Issue link: http://www.insightdigital.biz/i/119013
>> ���>> ���>>���>> ���>> ���>>���>>���>> difficult to succeed in this challenging marketplace,��� says Riopelle, who serves as mentor team leader for Fast Forward. ���Every one of our candidates brought us great business plans, but there were some large ���black holes��� that were obvious to the mentors but not to the entrepreneurs. If they had tried to pitch their plans to investors without first consulting with us, they���d have been blown out of the water and denied their chance.��� ���Mistakes do teach,��� echoes Fast Forward mentor Randall Lawton, the semi-retired CEO of C.A. Lawton. ���I looked at it as a two-way street. I���ve had 40-plus years in executive management and can share my mistakes and lessons learned. When one goes through the process as a Fast Forward candidate, they probably feel put upon because mentors insist they practice certain old school disciplines in the correct order ��� but these are all necessary steps today���s leaders need more than ever before.��� Zielinski humbly and wholeheartedly agrees: ���Jack and Glen are not only helping prepare my strategy, they are refining my product. I could not have gotten this far without them.��� Building RightDoc Mike Zielinski has worked with two mentors, retired CEO of Outlook Group Glen Yurjevich, pictured, and Jack Riopelle, retired CEO of Wisconsin Film and Bag. Both mentors come with considerable experience that can help them see potential roadblocks the newcomers often can���t. n his 10 years of working in the health care arena as an orthopedic physical therapist, Zielinski���s niche has included some difficult physical therapy cases referred to him by other doctors. He learned from conversations with his patients that finding the right provider to fit their unique needs was often a trying, expensive ordeal. ���Patients could spend years visiting practitioners, wasting precious time, submitting to duplicate tests and spending their health care dollars in search of the solution. And if your insurance plan accepts multiple providers and clinics, how does one sort through them all? I saw an opportunity to help narrow that search, whether it be for doctors, therapists or dentists,��� says Zielinski. In 2011, Zielinski put his ideas onto paper and made connections that eventually led to the Venture Center, which helped vet some of those ideas. His new company, RightDoc, provides a robust library of physician and specialist profiles. The basic information is just the start. Individuals and clinics can edit their profiles and add as much data as they would like to help their patients make good decisions. ���We create the profiles as placeholders for all practitioners, and doctors can use our free template to add photos, videos, w w w. i n s i g h t o n b u s i n e s s . c o m and basic information, including professional experience and personal statements. We also provide a premium level of service that allows providers to fully customize their profiles with a number of other enhancements to help potential patients learn more about them and practice online reputation management.��� Unlike similar models on the East and West coasts, RightDoc focuses on both patients and doctors rather than patients only. ���Health care professionals often have a negative view of similar sites, where patients can negatively rate (often unfairly) their experiences with doctors. We still allow for patient feedback but we focus on allowing patient endorsements based on a provider���s specific areas of practice. This allows us to help people assist others in finding good doctors.��� His mentors are impressed. ���Mike is a bright jewel who has done everything that we���ve suggested, and Glen and I are extremely excited for him. His business model was extraordinarily written and he had researched a lot of things that were germane to his business model. I think Mike will be among the first in this pilot program to get funding because of the work he had done up front,��� says Riopelle. A lifelong Fox Cities resident, Zielinski is looking forward to bringing more jobs to the area. ���This is home [continued] �� A p r i l 2 013 ��� Insight | 25