Insight on Business

April 2013

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Page 45 of 60

You Deserve Experts. We Have Them. Cheese please! Providing milk for cheese production for more than four years, Red Barn branded cheeses have already won accolades in the competitive industry. In 2008, Red Barn produced its first batch of cheese at Springside Cheese in Oconto Falls, and the following year, it took fourth place in the 2009 U.S. Cheese Championships in the sharp bandaged cheddar category. In 2011, Red Barn won gold and silver medals at the championships for two variations on its Heritage Weis Old-World Style White Cheddar. Recently, Red Barn debuted Edun, a New Zealand-style raw milk cheddar (made by Willow Creek Cheese in Berlin, Wis.) which has been named among the ���top 10 Wisconsin cheeses to try in 2013��� in trade publications. A new cheese will be introduced this fall. The trick to producing great flavorful cheese? Red Barn co-owner Terry Homan says it all begins with the quality of the milk. For that, of course, he credits both the cows and their conscientious owners. ���Our cheese is unlike any other,��� he says. ���It���s a combination of (many) farm styles, yet what they have in common is that the cows are wellcared for as individuals.��� Another practical tip for enjoying their cheese? Homan recommends leaving any cheese out on the counter for about 30 minutes prior to serving; it allows the flavors to become more pronounced. cups of milk for people to taste the difference. Today, Red Barn Family Farms are prospering, Terry Homan says, and it all goes back to that very evident cause-and-effect ��� ���the best cared-for cows produce the best milk and cheese.��� Others have noticed. Red Barn was recognized last year as a Rising Star business by the Wisconsin Economic Development Corporation. To continue to grow the brand, the Homans work hard not just to sell milk and cheese, but telling their inspiring story. ���We have to sell a concept and an idea, not just a product,��� Paula Homan says. ���We���re a story and a brand, and we appreciate every customer we have. This mission has really kept us going.��� w w w. i n s i g h t o n b u s i n e s s . c o m Ahern has over 115 certified/licensed service technicians. 800.532.4376 | Give your marketing a spicy kick. Go beyond the ordinary New media options from Element are the perfect accent to your traditional marketing. Whether you want to go wild or mild, we���ll cook up a complex and tasteful recipe to boost your bottom-line. EC03-0412_Element_Salsa_Insight_FINAL.indd 1 | A p r i l 2 013 ��� 6/11/12 11:24 AM Insight 41

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