4 | I N S I G H T P U B L I C AT I O N S | P. O . B O X 9 4 4 | A P P L E T O N , W I 5 4 9 12 | ( 9 2 0 ) 8 8 2 - 0 4 9 1 | I N S I G H T O N B U S I N E S S . C O M
DEMOGRAPHICS & ANALYTICS
62
%
Owner/CEO/President/
VP/C-Level
PRIMARY ROLE OF OUR READER
10
%
Marketing/Sales
15
%
Director/Manager
13
%
HR/Admin
INSIGHT ON BUSINESS
Each copy of Insight is
read by
3.8
people.
of readers are involved
in purchasing decisions
for their company.
89
%
Who reads Insight?
(Demographics and analytics were obtained by a third party study in 2019 )
GENDER
57%
MALE
43%
FEMALE
National average 66% male, 34% female
contacted a company
because of an
advertisement
51
%
30-60
minutes
15-30
minutes
over an
hour
less than
15 minutes
48
%
26
%
12
%
14
%
71
%
Passed an item along or
referred information to a
business associate/client
56
%
Saved items
of interest
74
%
discussed an item
seen in the publication
with others
AVERAGE TIME READING INSIGHT
4 years college
or higher
81
%
EDUCATION
30%
$150,001-
$300,000
48%
$75,001-
$150,000
10%
$300,000+
12%
under
$75,000
ANNUAL INCOME
AGE
34%
45-54
38%
55-64
16%
35-44
5%
25-34
1%
under 25
7%
65+
29
%
Saved an entire issue
32
%
Visited the publication
website to send a link
of an issue to someone
(National average 1.75)
Member
