Issue link: http://www.insightdigital.biz/i/1075392
20 | I N S I G H T O N B U S I N E S S . C O M LAUNCHING A BRAND-NEW PRINT MAGAZINE — IN 2008, no less, while the Great Recession weighed heavily on other publications and companies — took a special kind of vision and, well, insight. When co-founders Margaret LeBrun and Brian Rasmussen set out to create the publication 10 years ago, they intended to make it unlike anything regional businesses had seen. Insight would be a magazine, yes, but also something more. "Our vision was to create a publication that would be new, fresh and different from anything that was out there," said LeBrun, who sold her shares of Insight Publications, LLC to Rasmussen at the end of 2017 and retired as executive editor in June 2018. "It would serve all of Northeast Wisconsin, and it would be a way to connect people and businesses that should know about each other." In addition to the printed publications, Rasmussen viewed events as another way to connect people and businesses. "We talked about having some significant events, meaningful events," he said. "The timing was extremely right for us because we connected with the mission of New North to bring the entire region together." Since its inception, Insight has published 131 issues of its eponymous monthly magazine, scores of issues of Insight on Manufacturing, Insight on Technology and other niche publications such as the annual New North report, the United Way of the Fox Cities annual campaign booklet and the twice-annual magazine for the Wisconsin Society for Human Resource Management. Since 2008, Insight has partnered with A2Z Design and Shane Van Boxtel of Image Studios on every Insight on Business cover story and six-page centerspread. Their collaboration provides the magazine with its unique look that sets it apart from other regional publications. Winner of the Fox Cities Chamber's Rising Star Award in 2011, Insight is also the creator or catalyst of key business connection events including Manufacturing First, InDevelopment and THINC! and has partnered with multiple businesses on several other events. As the publishing industry changes, Insight is changing right along with it, providing business news updates online and through social media so readers can stay informed on what's happening between issues. For advertisers, Insight continues to find innovative ways to help them meet potential customers, whether it's an advertisement in our weekly e-blast of news, at special events or additional sponsored content opportunities. INFORMATION 400 N. RICHMOND ST., APPLETON, WI 54911 (920) 882-0491 INSIGHTPUBLICATIONS.COM INSIGHT PUBLICATIONS